I was in town the other day and noticed reeses peanut butter cupcakes on sale and mountain dew, and when I was up in Dublin the same thing, a few months back its was the same when I was over in the UK, Cadburys has been taken over by craft and now the NBA will be holding some of their games in London. Has this been going on for a long time or are the Americans really trying to push their brands at the moment into the European market.
Link to the story from the BBC about the NBA matches for those interested:
http://www.bbc.co.uk/news/business-12635781