This video was created for SARI - Sports Against Racism Ireland, but SARI decided not to use it.
This is an Ad we shot for Sports Against Racism Ireland.
The premise was simple, and easily understood if you watch the ad. In recent years, Ireland has enjoyed a huge influx of different cultures, as the economy boomed and immigration laws were relaxed to help meet the employment surplus.
Sadly, during this process, we learned, as a nation, that we were not as tolerant as we thought and there has been some racial prejudice. SARI is a non-profit body that aims to eliminate some or this and promote cultural understanding through sport activity.
This is a TV spot due for TX in Ireland during July/August, 09.
Any opinion other than some of those who've decided to comment on the video are a bit opinionated for my liking?