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Guinness going into the Red?

ODS

Sales may have dropped 1/3 in Ireland since 2000, but Diageo is hopeful that their new Guinness Red will address this; and they have also reportedly got a valuation of 3 billion on the James Gate brewery site.

The only hitch is they estimatate it'll take 2 billion to produce and promote Red, and given the history of other Guinness variants, ie Breó, Lite etc, it's not exactly a sure thing. In fact if anything imo it could be a disaster, with Guinness creating another brand that doesn't last - and in the process having lost a key selling point, that it's inherently Irish and brewed in James' Gate... So fancy a pint of "Red"?

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gurramok

Sawa wrote: »

Beamish red automatically springs to mind, and that is a nice pint.
It's an ale i think but with a nice creamy head... mmm
beamish red is amazing and i don't even drink beer and i like it!!

Just never top a Beamish Red's head off with a regular beamish...not nice!

Where does one get to taste this Beamish red in the fair city?

I think Guinness are trying to tap into the ale market as there is a huge gap there, Smithwicks is simply not good enough for ale drinkers.

judas101

i'm a big guinness drinker so when i saw guinness red when i was over in london recently i was intrigued and had to try it.

let me first say that the normal guinness over there was first class which was surprising.

was really impressed by guinness red. it appealed to non-guinness drinkers too as well as myself and my girlfriend. they really got to birds with one stone if you ask me.

it's a great nw product. everyone is always just so sceptical about new guinness products (and perhaps rightly so)

with the brewhouse series abondoned this is going to be theie big attempt at attracting lager drinkers. hopefully ppl warm to it.

so to summarise, dont knock it till youve tried it!

oh and does anyone know for certain if were getting it over here?

Dakeyras

judas101 wrote: »

i'm a big guinness drinker so when i saw guinness red when i was over in london recently i was intrigued and had to try it.

let me first say that the normal guinness over there was first class which was surprising.

how much is guinness paying you?

godtabh

I was out last night in the Baggot Inn (before it closed down cause of a flooded jacks) and they had Genuineness Mid Strength.

Might as well just called it Genuineness for bitches as it was labelled last night

Dakeyras

kearnsr wrote: »

I was out last night in the Baggot Inn (before it closed down cause of a flooded jacks)

now there's an advertisement

The Real B-man

Guinness is going out of the black and into the red. But devotees of Ireland's national tipple need not worry, the world-famous brewer is not going bust - it is about to produce a red version of its stout.
Guinness Red is the latest variant to be developed by the good folk in Dublin. Hops, water and yeast are combined as usual but the barley is lightly roasted, giving it a rich red complexion.
This gives the drink a 'well balanced, bittersweet character', the brewers claim. The new stout will contain similar alcohol levels to the other versions of Guinness, about 4.1 per cent, and will also cost the same. It will keep its distinctive white head and will require the same patience-testing two-step pour.
The rosey tipple is being tested in a number of pubs across Britain. But a spokeswoman for parent company Diageo admitted there were no plans to market the 'red stuff' in Ireland. She said: "It is being tested on a limited basis but Guinness Red is only intended for the British market."
It is the first major new product launch by Guinness in Britain since it brought out its 'Extra Cold' variety in 1999. There are three Guinness variants currently on sale: Draught, Original and Foreign Extra Stout.
In Ireland, the firm is testing a version called Guinness Mid- Strength, which has an alcohol content of 2.8 per cent by volume.
Sales of its stouts in Britain are running at a record £1billion a year. And Guinness recently became the fourth most popular draught beer in British pubs by volume sales.
But industry experts have questioned whether Diageo can continue to boost sales in saturated markets.

http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=412707&in_page_id=1766&ito=1490

delta_bravo

gurramok wrote: »

Where does one get to taste this Beamish red in the fair city?

I think Guinness are trying to tap into the ale market as there is a huge gap there, Smithwicks is simply not good enough for ale drinkers.

UCD student bar is the only place i know of

Sawa

You can get the Beamish Red in Nash's Pub on Patrick Street, nice little place.. not too expensive either, considering its pretty much in town.

Donald-Duck

Sawa wrote: »

You can get the Beamish Red in Nash's Pub on Patrick Street, nice little place.. not too expensive either, considering its pretty much in town.

I was thinking I saw this topic months ago, then realised you bumped it

jdivision

That e3 billion valuation is bull too. Made up by somebody in the Sindo.

Overheal

humbert wrote: »

Sounds like a monumentally stupid idea but greedy, greedy, pub owners/LVA are killing their own trade with 5 euro pints. In a country that drinks as much as we do, is there any need.

Hasnt a fair bit of that have to do with general inflation and alcohol tax though.

then you have the cost of advertising... quality teams (ffs, thats just silly) and then you have the publican who needs to cover his own costs.

jdivision

Overheal wrote: »

Hasnt a fair bit of that have to do with general inflation and alcohol tax though.

then you have the cost of advertising... quality teams (ffs, thats just silly) and then you have the publican who needs to cover his own costs.

Eh, frankly no it isn't. Publicans can serve pints of lager for around e3 in Temple Bar and still make a profit - I'm buying a bunch of them this Sunday!
A bottle of Corona costs a small publican around e1.37 (there'd be larger discounts for larger volume buyers), so how the hell they can justify charging e6.30 or more is beyond me
I love the way Guinness/Diageo justify their price increase every six months on increased labour costs (people usually only get one wage increase a year, lucky workers in St James's Gate must get two) and the need to research new drinks. Well actually I'm quite happy with the product I've got so why should I pay for you to invent something else that will probably fail miserably. I'm known for buying rounds but I don't want to subsidise the drinking habits of somebody who'll buy the new product thank you very much

guinnessdrinker

I tasted Kilkenny Red in France once and it was not nice at all. Not sure about Guinness Red yet because I havent tasted it but I will give it a chance when I see it.

mikemac

ODS wrote: »

Sales may have dropped 1/3 in Ireland since 2000, but Diageo is hopeful that their new Guinness Red will address this; and they have also reportedly got a valuation of 3 billion on the James Gate brewery site.

The only hitch is they estimatate it'll take 2 billion to produce and promote Red, and given the history of other Guinness variants, ie Breó, Lite etc, it's not exactly a sure thing. In fact if anything imo it could be a disaster, with Guinness creating another brand that doesn't last - and in the process having lost a key selling point, that it's inherently Irish and brewed in James' Gate... So fancy a pint of "Red"?

I've only read the OP so this may have been raised before.

That site in Dublin 8 is nowhere close to being worth €3 billion
Where did you get the €2 billion figure to launch this product. It may only cost 1/10 of that amount. I can't belive €2 billion

cance

have the f*cktards in Guinness' learned nothing yet?

Give me a pint of Breo... oh, hows about a pint of Guinness light? ok then hows about a pint of <reserved for next Guinness marketing disaster>

_blank_

cance wrote: »

Give me a pint of Breo... oh, hows about a pint of Guinness light? ok then hows about a pint of <reserved for next Guinness marketing disaster>

Brewhouse Series springs to mind actually. Although the Toucan Brew was lovely.

I wish they'd launch this here, the Irish market is screaming out for a decent ale imo. Smithwick's is shíte, and Bass isn't in all pubs.

cance

DesF wrote: »

Although the Toucan Brew was lovely.

Cuddlesworth

cance wrote: »

+1

I am a individual not a number.

minidazzler

They should not feck about with Guinness. I like it the way it is.

gurramok

Overheal wrote: »

Hasnt a fair bit of that have to do with general inflation and alcohol tax though.

then you have the cost of advertising... quality teams (ffs, thats just silly) and then you have the publican who needs to cover his own costs.

Jdivision explained it well.

Another thing is their main competitor Beamish Stout has had rising sales for the past few years despite a smaller market.
Guess what their trick was?...They didn't put up their prices, they've been frozen for last 2 years hence it usually costs around 3:50 and sells well.

That just shows you its all about greed when Guinness and publicans moan about falling sales and try the smoking ban/drink drive trick to blame the falloff for it.

guinnessdrinker

Beamish was always cheaper than Guinness. I remember about 8 years ago in a pub, Guinness was £2 and Beamish was £1.85. Beamish is a nice enough drink though.

Also Murphys was I think also slightly cheaper than Guinness at the time and the had a large marketing campaign at the time involving samuaris. Anyone remember that?, it was quite good.