Was brought to my attention in the UKash thread in Online Buying & Auctions.
It's a new virtual visa card from Mastercard - useful for all those of you without a credit card and using 3V the whole time.
You can signup
here and deposit money either using bank transfer or credit card.
As far as i can tell from the
fees page, there's a fee of a €1 every time you deposit money into it. And a fee of 50c every time you use it.
Still better than 3V anyways!