I've seen him lecture at TCD and whatever you might think about the man, he's not a nut. He's very articulate, well educated and (seemingly) well funded.
Some of his ideas are clearly for the media to lap up, but we live in an age where even research scientists have to "sell the sizzle" to get funding.
The register has been fairly vocal about putting him down, but I hardly think The Register is a good source of academic critique for neuro-biology research.
Other scientists have said his work is not going to further the field or that its just for show...
That can be professional jealousy (its quite common in academic circles) and if it IS attracting a great deal of attention, perhaps thats a GOOD thing. Too often scientists are portrayed as boring Poindexters in white coats with no lives. At least he's putting a spark into his life (apologies for the pun

)
The point is, people cant say whats going to happen in his experiement, so that makes it research at the very fundamental level. you dont know... you do it ... now you know. QED.
Einstein said "If at first an idea doesnt not seem ridiculous, then it has no merit." Bright guy that Einstein...
DeV.