Origin:
from the name of Captain Charles C. Boycott (1832–97), an Irish land agent so treated in 1880, in an attempt instigated by the Irish Land League to get rents reduced.
These are things in the media recently that I've essentially been avoiding for years anyhow:
Coke
Pepsi
McDs
Starbucks
Recently found out a hummus brand I used to get is tied to a certain apartheid ethnostate. Not buying that anymore.
How about yourselves? There is huge, often untapped, power in mass Boycotting.