I've been saying this for a few years now, but I wasn't expecting the CEO of a major car maker not just to silenty accept this reality, let alone going on the record to say it. Not for at least another year when this will be very obvious to all but those with their head deep in the sand
https://www.webpronews.com/audi-anticipates-the-accelerated-demise-of-fossil-fuel-cars/
Too many hypotheticals there to be a true reflection of reality. Range and refuelling/recharging are not anywhere near equal nor are they likely to be enough to cause a collapse in ICE demand.
And where are you getting an Etron 15k cheaper than an A5?
Where I can see it is in Q8 diesel v Q8 Etron, the Etron is cheaper in Ireland anyway because the diesel has been taxed into oblivion.
Remember were debating a collapse in 2026 as claimed in the article. That's 21 months away. And it's ridiculously fanciful.
Did you miss the bit where he said they'd launch their last ICE model in 2026?
Lol. EVs have far more torque than diesels do. Mine has over 500ft/lb.
Mmmmm, a lot of known unknowns, if I still need to pull a trailer in 2033, it will have to be a diesel
We’re fully committed to electric mobility,” he said. “But if there are waves or fluctuations in the transition we can react to them.”
The plan was first announced in 2021 by former CEO Markus Duesmann, who Döllner replaced last year. Other automakers, such as Mercedes-Benz, announced similar plans at the time but now intend to offer vehicles equipped with internal-combustion engines well into the next decade.
Nothing there sounds very promising to me for a collapse
Sweet machine.
Sorry to burst your bubble, but it's just very bad editing. It's not even that new a story, first announced in June 21 by the then CEO. But updated recently.
https://www.motorauthority.com/news/1142615_audi-committed-to-launching-last-gas-powered-car-in-2026
Would you buy some of the current EV's in 9yrs time with 12mts manufacturer battery warranty remaining or a diesel. That's what people in 2033 will have to decide.
All other thing meaning same spec, finish, range etc.
You've an A5 and an etron GT side by side and the etron is (say) 10-15k cheaper. The only difference is one is an ICE and the other is an EV. What's stopping you buying the cheaper car?
Traffic to website is a great reason to make up stories. And getting his name wrong is a good way of wriggling out of trouble for it
But all other things are far from equal in ICE v EV.
Well spotted. Think it's nonsense myself now
You could be right. His name is different in the video than the article. Fake news here
Could you explain about the greater longevity, I bought a 9 year old diesel car last July with 180000 km, It currently has 214000 km and I'm confident it will be reliable and capable of 1000km per week for many more years of trouble free driving with proper maintenance, I don't think I would get the same longevity with an EV.
Exactly. And cheaper is always more attractive. All other things being equal.
Well they have the name of Audi CEO incorrect for starters
I can see it happening here. Not on the mainland or US though.
When there's a more attractive alternative
The company’s CEO, Gerhard Dorn, asserts that Audi is fully prepared for this transition and is committed to becoming predominantly electric by 2032.
It's not in quotes, but they're hardly making it up.
that article is made up
The article doesn't cite any quotes from the Audi CEO or reference an interview or press release etc. 🤔
Why do you think consumer demand for a product falls then?
That's not what he said in the slightest though, he is talking about consumer demand collapsing for ICE cars. So I think he's talking out of school there, a bit egotistical of him to tell people what they want. He can control supply of Audi cars, he can't control what people want to buy from them and their many competitors.
Some mainstream EVs are on a par now with ICE pricewise, but they're not selling very well.
To be fair the article says he "anticipates as early as 2026" not "will collapse in 2026"
So driving will only be for the wealthy then.
What the CEO of a car manufacturer sees is the input costs in their vehicles. Once battery technology gets cheaper (and it already has), the cost of manufacturing EVs has to be cheaper than ICE vehicles. And assembly gets simpler, less parts required, so less logistics too. Mightn't happen in 2026, but it could well start then.
None of us have that kind of overview, so dismissing it out of hand is a tad hubristic.
The fact that companies can start manufacturing EVs from scratch in just a few years should be proof of that.
Until AUDI etc figure out the long term plan in relation to charging and infrastructure and the battery technology, I dont think a complete collapse of ICE is going to happen shortly.
There is FAR too much confusion in the market place globally at the moment for EV's to be successful completely. Ford et al have cancelled/courtailed the production of vehicles, Mercedes in the US is seeing a 20-25% discounting of EV models (which in fairness are a crazy price).
There are so many reports of new battery technologies coming out, new technology from Toyota etc, it is difficult to actually know what to do.
despite what might be thought, IMO the vast majority of new car buyers are not overly cost conscious.
That will keep the sales of ICE cars ahead of EVs for a good while yet.
Is that Ireland? We are a small market but from what I believe, and I'm open to correction, much of Europe is the same at the moment.
It will swing towards EV, but I think he's wildly optimistic in his prediction of the pace of change.
Just my opinion, everyone is welcome to theirs as well
Sale of EV's in March down 16% on March 2023.
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