Just looking through some of the AAI propaganda there and I notice there seems to be an assumption that the MUP pricing will be adjusted in line with inflation - i.e. it will increase every year.
So does anyone think we'll see off licenses and other alcohol retailers increase craft beer prices along with the cheap stuff that has to be be increased due to mup. I've a lot of friends that laugh at me when I say vast majority of craft beer pricing is nowhere near mup so won't be increased.
I think it will to maintain the price differential. Craft beers position themselves in the market as a premium product so they wont want to be within 20 or 30 cents of the cheapest beers which will be around 1.70 a can. It might not happen immediately on Monday but can see them creeping upwards in price.
Will be interesting to see if a lot of people head up north now to stock up when this comes in. Im up there later in the month anyway so will be definitely making a trip into Asda
Longer term I think I'll go back to homebrewing, I only gave it up becasue I moved house but then never bothered starting it up again.
I've being toying with the idea of doing some homebrewing for a few years now so if craft beer does starting increasing in price unnecessarily then I might finally take the plunge
I suppose it depends on the price point of the craft beer.
It's hard to see the beers now at €3+ wanting to go even dearer.
The market for craft beer is intuitively people who drink beer and people who drink beer will have less discretionary money to spend on beer after MUP.
What the craft brewers need to do is get more drinkers trying their brews so raising their prices may be counter productive.
I could be wrong but I think craft brewers don't have much choice what price their beer sells for beyond what the distributor pays them wholesale. That's why I say in my post above that I suspect it will be the retailers like off licenses and supermarkets chancing their arm by increasing prices across the board. If that did happen I would imagine craft brewers wouldn't be happy about it because they won't see any extra profit and as you say would probably drive sales down. Of course a lot of craft brewers sell direct and have close relationships with primarily online retailers like craftcentral, beercloud, yardsandcrafts etc
I’d say you won’t be alone in your thinking.
Ive been lazy brewing wise due to the cheapness of beer tbh but MUP will definitely give the motivation needed to jump back in.
For anyone starting I’d highly recommend YouTubing extract brewing. Great end product for not a lot of effort and the set up isn’t that bulky or costly. Pays for itself after a few brews.
What kind of a set up would you recommend for extract brewing? Isnt that the style that needs to be boiled but then cooled rapidly so requires a fairly hefty set up cost?
Spoke to an obriens manager today and he didn't expect craft prices to change due to MUP, but transport, aluminium, bottles, barley etc obviously a different issue
Its basically a few buckets, one with an element to make essentially a big kettle, a thermometer, wort chiller, siphon, probably forgetting a few items there but all in all around €100 I’d say would do it.
Then it’s buying the likes of your sanitiser, ingredients like hops, malts etc each brew you do.
As I said above you’ll break even within a few brews.
Definitely a bit of an outlay though which puts some people off and then there’s the process which can scare people too but once you’ve done it once and you keep everything clean and sanatised it really isn’t that hard.
I don't really see craft increasing in price. €3 is pretty much the entry level for craft and that's a fair way from €1.70.
Also, I think people are forgetting just how crazy competitive the retail and wholesale market is. Specialist off licences are competing with supermarkets who are unlikely to unnecessarily increase their prices for craft.
Over the last few years it seems that lots of people have had crystal balls and they have told me that the price of all alcohol will increase dramatically. Personally, I don't actually know what's going to happen but I see no logical reason for an across the board increase in alcohol prices.
Still, mup is a really stupid idea, imo.
Can’t understand how pricey craft beers are, fair enough there can be a bit of differential but €3+ for a 330m
can is not a good move.
Aldi has gone a day early. €7.73 for four Rheinbacher and €22.09 for Samuel Joe now.
Looks like the idea is to promote the four can or bottle pack for the same price as the 6 pack used to be.
A four pack of Karpackie .5c 4.8% used to be €5.50.
Saw four packs of Karpackie .44c 4.8 % in Dunnes for €7.00
Must be store specific, anything I was looking at in Newlands Cross earlier was at the old prices. Tesco Liffey Valley seem to have put up all the prices today though.
the hops can be more expensive than all the other ingredients combined and craft beers tend to use a lot of them. Mass market lager uses very little and may just use “hop extract”. Craft beer is made in small batches, if more labour intensive and they also don’t have the buying power of big brewers.
aw no, I was hoping we wouldnt see the introduction of 440ml cans, they are such a pain in the hoop becasue they are 128ml short of a pint glass.
Just doing a cost per litre comparison the old price was 2.75 per litre, MUP now puts it up to 3.97 per litre and thats for Karpackie, the cheapest of muck. It is a 44.3% price increase in the per litre price.
I wonder if the Aldi/Lidl cheap booze brands will be taken off the market now that they're 50% more expensive, or will they "upgrade" the quality as well. I don't think I'll buy Western Gold for €23.
Why is there no uproar over this? Have we become that dossile? Its an absolute scandal that this has happened. It won't do anything but cost the average punter more money...and a lot more money. The price of a slab has doubled overnight.
Cos it would show us all up as the boozers we are. 🙄
Dossile people don’t drink shite from slabs.
In Tesco earlier, 18 bottles of Miller €24 when it was routinely €18 and €13 for Xmas. 15 cans of Rockshore €28.
Jesus, we have truly lost our way as a country. Inflation will go through the roof.
Every drink comes in a slab, what are you on about.
O'Hara's Christmas pack has a 440ml glass in it, I think.
I'm normally a disaster for buying beer branded glassware but we're about to start a full house renovation and I don't want to add even more stuff to have to pack/store.
It does of course man child gamer.
We are evolving into a nanny state. The majority are being punished for the ills of the minority. It's a nonsense. It's also going to hit those who are on the lower incomes. It's sod all to do with health. People who can will go north and stock up.
What?
Bear in mind that you're contributing to a thread that was started over eight years ago, when this first became government policy. I've been campaigning against it the whole time and there has been almost no support until now when it's far too late.
When it was solely a political issue -- the drafting of a bill, its passing through the Oireachtas, the announcement that MUP would be activated -- all the political parties and the relevant vested interests were in favour of it. Resistance, I can tell you, was very thin on the ground. Where were you?
At this stage, I'm starting to think that if it's a problem for you now, on the day it takes effect, you deserve it. You need to be better at following and reacting to public policy if you want it to not act against your interests. Fix that, and next time you might get your uproar at a time when it'll actually do something.
Because priorities
In the grand scale of things, the price of a few beers going up a bit is a bit of an annoyance but that's about it.
It's not a big deal
Its only the cost of beer
Its only the cost of food
Its only another few % of tax on your income
...
etc
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