MarkR wrote: » Not up on all the detail, did Lidl / Aldi have something incorrect on the label? Or is it that the brand name would lead people to believe it was an actual dairy somewhere?
laoch na mona wrote: » My understand is whereas tesco dunnes etc own brand is just the shop name aldi/lidl use a made up own brand name ( a bit like st bernards for meat in Dunnes i suppose). My question is why is that much different than own brand in general
McGaggs wrote: » Why does that cause an issue? Pretty much all products in Aldi and Lidl are own brand, so punters going there won't be looking at the brand on the packaging other than checking it's milk.
Tombo2001 wrote: » Not often I find myself in the Farming forum, but I do think the IFA have a fair point here. The issue they are raising is where a brand fictitiously indicating a product comes from a family farm or a non-existent dairy. Its not just milk. Ham, eggs etc. Connell Farm. Coolree Dairy Clonbawn Creamery. Healy Family Farm Eggs. None of these places actually exist, except on the label of the product. Why does this matter? Because there are real family farms trying to sell a product that is being drastically undercut.
youllbemine wrote: » Grand if the IFA get the brand name changed but this won't mean increased milk prices at the farm gate will it?
youllbemine wrote: » The MIL was up in arms over Aldi and Lidl selling milk under a made up brand. But I think that's mainly because her husband was county chair and the IFA can do no wrong In her eyes. She'd go along with anything they say. I'd say she wont mention it now lol. Am I right in thinking that the branding of milk in this way does not result in a reduced price for the farmer?? Grand if the IFA get the brand name changed but this won't mean increased milk prices at the farm gate will it? Which is what should be no. 1 priority from the IFA's point of view. One question I would like an answer to before being able to comfortably take the MIL on is, are farmers supplying milk that ends up in Avonmore etc branded cartons (milk that costs more to the consumer) being paid anymore than the lads supplying milk that ends up in Coolree Creamery etc milk (Lidl/aldi)? Something makes me think they're not...stand to be corrected though as I have no evidence to confirm this. All the branding, advertising and big salaries have to be paid somehow!!
VillageIdiot71 wrote: » Indeed, and also pertinent is the fact made by another poster - which is that most of the stock in Lidl and Aldi are made-up brands; no customer of Lidl expects there's actually a Coolmore Creamery, any more than they expect there's a "Rowan Hill" bakery. It's just how Lidl and Aldi package their own brand stock. The fake brands are actually a talking point. Like Aldi's "Okey Dokey" crisps looking suspiciously like Hunky Dorys. IFA are either out of touch or they're suffering badly from lockdown fever.
wrangler wrote: » It's hard to believe that a committee of farmers would take an action such as this....... and two other dairy committees would let them
Bleating Lamb wrote: » What is the content of IFA ad? Haven't heard anything about it.....is it on the radio or TV?
VillageIdiot71 wrote: » ; no customer of Lidl expects there's actually a Coolmore Creamery, any more than they expect there's a "Rowan Hill" bakery. .
lanod2407 wrote: » For what it's worth, I would support the idea that shops should not be allowed to brand food with dairies, farms, etc that simply don't exist. There's gotta be a line drawn somewhere and selling with a make-up dairy name is surely crossing a consumer misinformation line.
thenightman wrote: » The majority of people don't give product names in the discounters any thought whatsoever. Deciding factor is price and if the product tastes like what it's supposed to.
alps wrote: » What are the 3 dairy committees?
