Years after we all hit peak Conor now comes a Reekbok ad thrusting him into our faces in cute cuddly toy form.
What are Reekbok thinking?
Surely brand suicide doesn't get more real than a convicted violent thug also suspected of another more serious crime throwing down with kids toys on a daytime tv ad.
None of the products are aimed at kids yet, but the ad definitely feels like it is and it is playing from 9am.
Would it put you off the brand?
https://youtu.be/ZnFKOM5LTg0