Board Bia have launched a multi million euro campaign to get Millennials (18 to 34 years) to get buying and eating more potatoes.
https://www.google.com/amp/s/www.irishtimes.com/news/ireland/irish-news/millennials-targeted-in-1m-makeover-for-the-humble-spud-1.3829357%3fmode=amp
Seemingly the perception of the potato has fallen out of favour with millennials as they are perceived to be fattening and time consuming to cook.
This campaign aims to rid those false perceptions. Like did you know a potato has more potassium than a banana?
There's 142 potato recipes on potato.ie
Do you eat potato ?
Do you buy bags of potatoes often? Why not?
How can we make the potato sexy and trendy like the Avocado?