How can Brick & Mortar shops compete with Online Shopping?
Minister Michael Ring has been on a rant today about people using online shopping instead of using local shops. how can local shops overcome the convenience / prices / range that online shops can offer ... and for this reason do you think normal bricks and mortar shop have had their day or will have their day very soon? - times change ... more people shop on line than ever, its the future isnt it? so how can it be stopped? - just like some people have said that big out of town retail parks have killed town centres and made them like ghost towns, arent we just looking at with modernisation again that online shopping is killing bricks and mortar shops?
one of my (whacky maybe) ideas is to look at bricks and mortar shops maybe breaking themould of years gone by and instead of just opening up from say 8am in the morning and closing at 6pm (or 8pm on 'late night's) isnt it time that they maybe look into breaking the mould and maybe openning (OK not 24 hours maybe) a lot longer than they already do? - I mean you can shop 24 hours on online shopping there are no barriers - theres no 8am - 6pm shopping online ... you could wake up at 2am in the morning and be browsing the internet and something could catch your eye and the credit card comes out and in appoximately 1 minute - you buy it (you cannot buy it locally from a Bricks and mortar shop even if you wanted to drive into town and get it because they are closed!) - you place your order and normally within 24-48 hours your goods arrive... and not only that , most times right on your doorstep .. you dont even have to venture out or find a parking space ... or lug your purchase back to the car park if its heavy and the car park is hundreds of meters away!
indeed if shops were more flexible with their hours they could even say to people "look if you order it online you have to wait for your delivery , and pay a delivery charge but if you buy it off us you can pick it up straight away!" and use it as a selling point ... but for convenience I dont think they can survive much longer just opening from 8am to 6pm - they pay their rent/rates for 24hours but are only open a fraction of that time . Now I know it would most probabaly be a nightmare having to pay for overtime and get extra staff for the shops and security if it is going to be open late at night and extra electricity/heating and there could be times when only 1 or 2 people could be browsing around and they might think it not worth it and costing more to open than stay closed but its worth a try isnt it? - even if they have tried it in the past and it didnt work out theres no telling it could fail again ?
that I think just maybe one Idea at 'trying' to beat online shopping and get shoppers back shopping in traditional bricks and mortar shops.
The old adage of people being 'asked' or told to "shop Local" simply isnt enough , its not working and I dont think it ever will ... long gone are the days where most people were loyal to local shops - there may be the odd few people that still do these days but they are dying out (sorry to be blunt but its true) ... a lot of people dont have the money to be loyal and spend money in a shop if they can get it online cheaper - they are out for a bargain, and for convenience and choice and its whats happening and this is the future , you cannot stop modernisation i suppose ... if something better comes along people will use it.. and people are. - so anyway as I say people like yer man getting his knickers in a twist and blaming shoppers for not shopping local and people using the old terms of "if you dont use it you will lose it!" and "shop local" and "support Local shops/local jobs" and all that .. maybe if local shops start breaking out of their comfort zones of what they have been used to trading for decades and do some radical stuff and new ideas then maybe they might be able to compete with online traders? - or is it as I say that most bricks and mortar shops , and town centre shopping had its day or will have its day very soon?