valoren wrote: » He is his step dad. His biological dad is gone. They bond over the course of the ad until the kid says 'Thanks Dad' as a sort of acceptance. Like Liam Neeson in Love Actually. He and the son go through the ignominy of being in a Richard Curtis film to 'get' each other kind of thing.
vectorvictor wrote: » valoren wrote: » He is his step dad. His biological dad is gone. They bond over the course of the ad until the kid says 'Thanks Dad' as a sort of acceptance. Like Liam Neeson in Love Actually. He and the son go through the ignominy of being in a Richard Curtis film to 'get' each other kind of thing. Did his dad die or did he shag off with Mary from Number 32? I'm not quite sure his mother should be validating the use of the Dad title in either case or that it would be mainstream acceptable to do so? Yer Da's gone - here's the new fella he's your new Dad. Seems wrong.
me_irl wrote: » A lot here.
valoren wrote: » It's keeping in tune with the trope in modern advertising that men in adverts must be lazy/stupid/cowardly (delete as appropriate.)
valoren wrote: » He is his step dad. His biological dad is gone. They bond over the course of the ad until the kid says 'Thanks Dad' as a sort of acceptance to both their delight.
antonolan wrote: » This Vodafone ad is great and deserves a couple of spin off adverts... Maybe one that deleves into the "Dad's" background.. such as the wife and kids that he deserted so he could shack up with his latest squeeze and her kid... Or maybe, an advert that follows up on the kid in c. 10-15 years time, as he shots up and overdoses in a cold wet and dark laneway in a soulless city because of the psychological damage that was done to him by his Mum and all of his "Dads"... Finally, a Vodafone advert that shows the biological Dad of the kid chaining himself to Leinster house dressed at Batman whilst protesting about fathers' rights! I should be working in advertising!
Skye Jolly Man wrote: » Please! Spare us. It's like most adverts today. It could be for anything. It purports to be the magic elixir for modern life yet does nothing to really show how they are any different to any other supplier. It's as though advert makers are enjoying themselves with their 'Creativity' but forget there's a product or service to promote and a customer to woo.
razorblunt wrote: » The now infamous TUI adverts, everything is off about it. Poor lip syncing, another crap slowed down acoustic cover of a classic, lazy acting, poorly choreographed dancing, really bad amateur stuff.
Wildsurfer wrote: » Could someone explain that ad where the son and Dad are running marathon, can't remember what it's for. But the son is running along not a bother on him and only catches up on his old man near the finish line who is shagged and they cross the finish line together. But no way the ould fella could have been ahead of the son. I just can't figure it out!
DoozerT6 wrote: » I'd imagine the son was just keeping pace with his father, just staying slightly behind him. I get the impression from the ad that the Dad was the one who wanted to do the marathon and the son was supporting him.
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