Inspired by the other coffee thread

How come in so many Centras and the various Biwahoog Foods Group shops they have a coffee machine with a touch screen that used to have an option for espresso not so long ago but now it's gone?
Were they sick of people coming to the counter complaining about getting a cup that isn't even 1/4 full when they press this option by mistake?
Are they afraid some stingy person will put 12 espressos in one cup and try to pass it off at the counter as a normal coffee?
Has some marketing ninjaguru decided that Irish people only like big massive wake mugs of coffee or perhaps do they realise the inferior cheap and cheerful beans they're using wouldn't taste good without diluting them with a bucket of hot water or reconstituted milk?