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Bloggers and #ad #spon

retro:electro

Right so let's pick up where we left off!
Lately I've noticed Chloe Boucher is being let absolutely raid Penneys and take anything she wants. She seems to only be using the hashtag #iworkwithpenneys and not #ad which it should be. Literally once a month she does the biggest hauls and it's all for free, but no mention of it being an ad or sponsored. I think Penneys think they can get around that by asking them to use #iworkwithpenneys as I've seen a few influencers use the same.

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Ray37

Oops, sorry, posted before I saw the warning above!

heyjude88

So I see FBG is now using #iworkwith(insert annoyingpharmacy)
When did this become a thing? Was it since they allowed penny’s to run with it?

I’ve seen Dunnes at it as well.

(Sorry but I won’t even give that pharmacy any more air time)

Siobhnk

I don't know why brands still work with her.

StripedBoxers

heyjude88 wrote: »

So I see FBG is now using #iworkwith(insert annoyingpharmacy)
When did this become a thing? Was it since they allowed penny’s to run with it?

I’ve seen Dunnes at it as well.

(Sorry but I won’t even give that pharmacy any more air time)

I said this recently as well. It's not meant to replace #ad and #sp but can be used alongside them, however I have seen some snaps where it was used instead of #ad and #sp.

Makes no sense given that is longer, #ad and #sp would be quicker, more transparent though and not everyone (read: influencers / bloggers) want that.

qxtasybe1nwfh2

Just jordan used #iworkwithcocobeautyspa the other day. Getting a bit out of hand really. Before they gave out because out that AD on every snap was too much effort. I think they use it now because it sounds a better than ad or spon. Easier to trick consumers into thinking they aren't being paid for a positive review.

idunno78

Did I not read a few pages back that penneys was allowed use #iworkwith instead of #ad? It's defo to not have to show there being paid! Funny cos it does take longer like striped boxers says and theybused complain about putting 2 letters in how this is easier il never know!!
MUF now using #sp for kerrigans she is getting better at it! Credit where credit is due! Took long enough cos she had to have been getting money from them! I'm sure it would be cheaper get your meat in London rather then having it sent all the way from Dublin? I don't know the cost tho!?

silvervixen84

Mod

Yet another thread has been dragged off topic. Anyone who posts again on this thread about moving to Reddit will be infracted. Take it to pm and stick to the topic.

Martina1991

I see FBG clarified the difference between #ad, #sp and #IWorkWith yesterday.

The I work with hashtag is the blogger mentioning the brand without payment. They work with that brand but the #IWorkWith is just them reviewing it for themselves.

The #ad and #sp are the paid reviews.

TBH the #ad and #sp put me off because they're always going to say the product is great. They'd hardly say it's sh!ite and lose their business.

GingerLily

Martina1991 wrote: »

I see FBG clarified the difference between #ad, #sp and #IWorkWith yesterday.

The I work with hashtag is the blogger mentioning the brand without payment. They work with that brand but the #IWorkWith is just them reviewing it for themselves.

The #ad and #sp are the paid reviews.

They work for payment with the brand you mean?

Martina1991

GingerLily wrote: »

They work for payment with the brand you mean?

She said she doesn't receive payment for an #IWorkWith post.
I presume they ask her to promote other products and include the #ad tag.

By using an #IWorkWith tag the business would probably be likely to pay for her to promote their products in future if she likes their brand.

GingerLily

Unless I'm explicitly told otherwise I would assume #IWORKWITHXYZ means I get paid by XYZ, in one form or another.

It's no more honest then #ad #sp, if you trust the blogger then you can trust their review, but #iworkwith doesn't really make a difference.

Babyspice13

To be honest I only really trust a bloggers review when they buy the product themselves (there are one or two who give honest reviews of free stuff, but they’re few and far between)

Im probably going to get my head bitten off by the genuine bloggers but I’m sorry, the bigger bloggers have spoiled it for me

I ignore all #ad #sp #Iworkwith posts

wendydoll

They might not get paid for the #iworkwith "post" but they are getting paid somewhere by the brand. otherwise the #iwork bit wouldn't be in there. people work and get paid, thats how "work" works.

idunno78

On gals who snap a girl who says she is a blogger and was at a blogger event was told #iworkwith is paid for! There is a post about it if you look!

GingerLily

idunno78 wrote: »

On gals who snap a girl who says she is a blogger and was at a blogger event was told #iworkwith is paid for! There is a post about it if you look!

Of corse they are - otherwise they wouldn't declare it!

retro:electro

Of course they're getting paid! If Grace told me the sky was blue I'd still go outside to check.

GingerLily

I would go so far as to say it's worse then #ad #sp because that influencer will have an ongoing bias for that brand/company as the payment is not a one task related thing.

What happens when that influencer is impressed by a rival company's product/ service? Definitely a conflict of interest there and they'll be pressured (explicitly or implicitly) to not give any favourable reviews of said product/service.

It all stinks if you think about it.

SpillingTheTea

#iworkwith is technically just #sp, but they are all trying to make it sound like they are brand ambassadors. But what makes me laugh is that when you try ask what #iworkwith entails, they all say they aren’t being paid, so which is it? So confusing.

The ASAI really need to make it clear. It’s #ad and #sp not any other derivative of it because everyone is getting confused

Ray37

Isn't #Iworkforblahblah the exact same, they are still paid! It literally makes zero sense to use a longer hashtag, they have still been paid like! What is the need to try to hide it all the time, everyone knows they get paid like.

qxtasybe1nwfh2

Plus how does that explain bloggers using the term on a once off post about a company and no other posts about the company existing, not an ongoing relationship to be seen. Also didn’t Penney’s organize with ASAI that they could use it instead of ad/sp?

Seems to be all over the place, bloggers making up their own rules it seems, as usual.

A_smurf

It doesn’t bother me that they are paid for #ad #spon #iworkwith whatever. What bothers me is that they make out as if they went out of their way to buy certain items from certain brands, instead of just owning up to the fact that they were paid/given freebies as part of a deal with said brand.

Cria

There is no way grace is not being paid to talk about bperfect 24/7 .. shame on bperfect for not ensuring the correct # is used .. I expect nothing from grace but dishonesty and lazy content these days

idunno78

She uses ad for some of b perfect chuffed and not others. I noticed it at the event last week!

StripedBoxers

Babyspice13 wrote: »

Im probably going to get my head bitten off by the genuine bloggers but I’m sorry, the bigger bloggers have spoiled it for me

I ignore all #ad #sp #Iworkwith posts

I'm 100% with you on this.

The only bloggers I trust are The Beautiful Truth, Live Lavishly and Tnxhunpenneys. No one else and if they have any #ad or #sp posts I tend to skip through them tbh.

I will rarely watch any #sp or #ad and never ever buy anything that is recommended where #sp or #ad is used.

mel123

StripedBoxers wrote: »

I'm 100% with you on this.

The only bloggers I trust are The Beautiful Truth, Live Lavishly and Tnxhunpenneys. No one else and if they have any #ad or #sp posts I tend to skip through them tbh.

I will rarely watch any #sp or #ad and never ever buy anything that is recommended where #sp or #ad is used.

Same, tap tap tap. No matter how much a blogger glows about a product, i aint buying it.
Ironic that majority of the bloggers have never once said they dont like a product they were sent (very few would, beautiful truth, lauras views are a couple i can name off hand). They are so afraid of not getting sponsored or sent free stuff.
Honest to god, I couldnt sleep at night if I was some of them. There is young women (and probably old too), influenced by all these reviews and going out spending their hard earned cash on them, all the while the blogger hasnt even given an honest review.

Sunny Dayz

Martina1991 wrote: »

I see FBG clarified the difference between #ad, #sp and #IWorkWith yesterday.

The I work with hashtag is the blogger mentioning the brand without payment. They work with that brand but the #IWorkWith is just them reviewing it for themselves.

The #ad and #sp are the paid reviews.

TBH the #ad and #sp put me off because they're always going to say the product is great. They'd hardly say it's sh!ite and lose their business.

Gosh I'm all confused now!

I recall Emer from Penneys to Prada saying some time ago that Penneys/Primark had gotten clearance from ASAI to use #iworkwith... instead of #ad. So that's the opposite of what Grace has apparently said (I don't follow Grace)

Once other influencers and brands seen these getting away with using #iworkwith instead of #ad - they all jumped on the bandwagon and just muddied the already murky waters of paid disclosures.

Martina1991

Sunny Dayz wrote: »

Gosh I'm all confused now!
I recall Emer from Penneys to Prada saying some time ago that Penneys/Primark had gotten clearance from ASAI to use #iworkwith... instead of #ad. So that's the opposite of what Grace has apparently said (I don't follow Grace)

Once other influencers and brands seen these getting away with using #iworkwith instead of #ad - they all jumped on the bandwagon and just muddied the already murky waters of paid disclosures.

I'm confused now myself. It made sense when she said it but she either doesn't understand it herself or is deliberately misleading.

Keepingitreal

I post about penneys etc all the time and I don't use #iworkwith because I am no way affiliated to them. "I work with" says it all. I mean who works for free?

Lead

So the #iworkwith means they're not getting paid but get to keep all the clothes they've picked out which would be €300? Wouldnt that be classed as a kinda payment? It's very confusing.

GingerLily

Lead wrote: »

So the #iworkwith means they're not getting paid but get to keep all the clothes they've picked out which would be €300? Wouldnt that be classed as a kinda payment? It's very confusing.

Payment-in-kind counts as payment