As much as the Journal.ie isn't really taken seriously in Ireland, I think they've opened up an interesting can of worms with this one.
http://www.thejournal.ie/influencer-product-plugging-3518144-Jul2017/
Only 17% so far voted Yes when asked "Have you ever bought anything because an online 'influencer' posted about it?" A further 19% voted for the "What's an Influencer?" option.
And the overwhelming leading option so far is No to the the question, with 62%.
And yet Influencing seems to work in other countries. Is it sensibility or begrudgery here?
I don't think anyone I follow on social media could sway me one way or another to buy anything.