Less than 1% of the population suffer from diagnosed gluten intolerance, and are largely Coeliac. So you'd imagine the market for gluten free products was pretty niche yet cynical food companies and their marketing departments are now flogging any number of products on the promise of being gluten free and in a way that seems designed to scare people who know little about such intolerances into believing they
might be sensitive to the family of foodstuffs that are in the gluten family - high-gluten wheat flour, European spelt, barley, rolled rye flakes, pizza and bagels and so on and thus with a
premium price bolster their bottom line.
CONCLUSIONS:
All the commercially available products labelled gluten-free were significantly more expensive than comparable products. This information will be useful to dietitians who counsel individuals and families with celiac disease, and to celiac advocacy groups for lobbying the government about financial compensation.
and
http://www.independent.co.uk/news/business/news/gluten-free-products-cost-up-to-four-times-as-much-in-supermarkets-coeliac-uk-finds-a6893396.html
So have you fallen for this wallet emptying guff and if you are a diagnosed Celiac how do you view this "health" fad.