[BPB] Boards Photo Book 2011 - Marketing Plan & Volunteers

The jist of role descriptions:

Project Manager (1 person)

This individual takes responsibility for the organisation of the book. They seek participants, set deadlines, keep the community informed, adjudicate ultimately on any matters that might arise/communicate such matters to the forum community, and keep the project on the boil. No pressure but the project will succeed or fail on the basis of your interaction (gulp!). Time is important here and if you are going to be away from the keyboard for weeks on end then it probably isn't the role for you.

Logistics and Marketing - (preferably 2 people)

Ideally this burden would be spread a little more. These individuals will be responsible for the bringing together of the images, communicating as necessary with the community or individuals, organising a book launch (venue, keynote speaker, wine, participants, etc.), Organising the money side of things - this year as the swell of support was for Shakespeare books, it means having the funds secured and lodged with the company in order for the production process to begin (or whatever else might be appropriate - it will be up to these people in conjunction with the project manager to decide). If using paypal to advance clear our intentions such that they don't freeze the account as soon as significant orders hit it (as did happen previously causing understandable consternation). To get the logistics of getting the books to people who have paid - a group collection and then the additional ones which are part of the group buy but not collected at the launch. Organisation systems as appropriate to know who has received and who is due books. In terms of further marketing, to essentially promote it in as many ways as possible = getting blogs written, boards site announcements, a radio interview or two, martin king to give it a mention, press release and other media interactions, get onto the 4 live or today shows, throw it at tubridy and see if it sticks, and broadly tout it everywhere and anywhere - online and real world.

That's the gist of it.

The project manager, designer, and marketing/logistics all work together as a team - lots of communication between team members. The moderators (and your humble cmod) will facilitate anything on forum that is needed that can't be done by a normal user posting - and as with previous productions be available should support be required in anything. We'll also cajole a little if we think cajoling is needed - just sayin loike!

So, step right up - if those roles grab you (particularly anyone who suggested they may have the time) drop myself or the other moderators a pm about it, and your name will be in the hat (well we mightn't actually need a hat but it does sound nice to think we'd have lots applying for it )

Obviously it is a serious project and demands a serious approach to it.

Thanks folks.