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Dublin announce new Megabucks Sponsorship deal

  • 09-10-2013 1:55am
    #1
    Registered Users Posts: 334 ✭✭


    The Gap is only going to get bigger folks

    #notalevelplayingfield



    AIG, the American insurance company that narrowly avoided collapse during the financial crisis, is the new sponsor of Dublin GAA.
    The financial giant today signed a deal to sponsor the Dubs that is estimated to be worth €1 million a year over five years.
    It brought forward the signing of the deal today following queries this morning from the Irish Times.
    AIG, which needed an $85 billion US government credit line to avoid collapse in September 2008, the same month Lehmans Brothers collapsed, previously sponsored Manchester United.
    The company offers a wide variety of insurance products in 160 countries.


    Announcing the sponsorship, AIG Ireland General Manager Declan O'Rourke said: "This is a massive day for AIG in Ireland and we are thrilled to be associated with Dublin GAA. We are extremely proud to unite all the GAA family in the capital – Football, Hurling, Camogie and Ladies football – under one sponsorship brand, AIG.

    "The future is bright for Gaelic games in the county, with strong clubs rooted in communities in the city, the suburbs and rural areas of county Dublin.

    "As a sponsor, we hope to assist with the growth of Gaelic games and help Dublin promote these fantastic games which form part of the social fabric of Irish society.

    "This sponsorship is a clear statement that AIG is committed to both the Irish insurance market and the Irish community for the long term. It solidifies AIG's track record of supporting amateur sport in Ireland.

    "Dublin GAA is a huge organisation, supporting 92 clubs, 100,000 associated members, 320 active primary schools and organises 4,000 adult club games every year.

    "As a passionate GAA supporter myself, I understand how important sponsorship revenue is to ensure that these structures are supported and to ensure GAA is promoted at all levels from GAA nurseries to the stars who appear in Croke Park."

    Welcoming the deal, Dublin County Board Chairman Andy Kettle said: "This sponsorship deal is a really significant boost to everyone associated with Dublin GAA. The strength of the Dublin brand is illustrated by our ability to negotiate this outstanding sponsorship in a depressed economic market.

    "AIG is a blue chip organisation with a proven track record in sponsorship and they are going to be an exceptional partner and they fully understand what we are trying to achieve in Dublin.

    "The sponsorship revenue is critical in helping towards our expenditure on club coaching programmes and inter-county teams at all levels.

    "AIG is also finalising their sponsorship activation plans which will promote GAA in the capital at all levels. We are very much looking forward to working closely with AIG over the next five years to ensure this partnership is mutually beneficial.

    "This is an exciting time for Dublin GAA on and off the pitch. We have won the All-Ireland senior football title for the second time in three years and won our first Leinster senior hurling title since 1961 and have significantly increased underage participation levels in recent years. Attracting an organisation like AIG shows just how far we have come off the field."

    AIG, who employ close to 400 people in Ireland, have over 150,000 policy holders in the country. Its principal products are car insurance, home insurance, travel insurance and commercial insurance.


«13

Comments

  • Registered Users Posts: 3,750 ✭✭✭iDave


    Leitrim got 15k from their sponsors in 2012.


  • Registered Users, Registered Users 2 Posts: 17,245 ✭✭✭✭y0ssar1an22


    I'm no expert, in fact I dont have a clue but....
    Isn't this game meant to be amateur? Why the need for the huge sponsorship deal? What people get a cut of this?


  • Registered Users, Registered Users 2 Posts: 9,846 ✭✭✭Moneymaker


    Oh look, freddiek made another thread with an anti-Dublin theme.

    Why is this guy still allowed post here exactly?


  • Closed Accounts Posts: 2,901 ✭✭✭Howard Juneau


    The amateur thing has not been strictly true for a long time.
    Coaches get financial expense packages and have done for a long time. But I'm presuming that these new monies are going to be sunk into development of pitches, stands, player facilities & physical therapy, recovery. As well as youth development.
    It could swing the balance in Dublins favour for years to come


  • Registered Users, Registered Users 2 Posts: 17,253 ✭✭✭✭BPKS


    Funny that a company who got an $85 billion bailout from the US government in 2008 can go around sponsoring Man Utd and Dublin GAA.

    It would be the equivalent of Anglo Irish Bank sponsoring Swansea City and the Ospreys today.


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  • Registered Users Posts: 53 ✭✭El Viz


    ..and here we go again. :rolleyes:


  • Registered Users, Registered Users 2 Posts: 147 ✭✭actua11


    Would it be possbile to cap sponsorship received by counties? I mean this in such a way that the highest bidder (AIG in this case) wins sponsorship rights for Dublin GAA but a certain amount (20-30%) of that must be given back to a central GAA development fund to be redistributed around all the counties.

    Essentially it would working like a sponsorship tax in that the biggest counties (like my Dublin) can contribute the most and the smaller counties like Leitrim would benefit relative to their own contribution. Thus any big gains by the bigger counties benefit the GAA as a whole.


  • Registered Users Posts: 245 ✭✭Les Ferdinand


    iDave wrote: »
    Leitrim got 15k from their sponsors in 2012.

    And?? Cork got 350k for their sponsorship. Kerry Group are pumping significant money into Kerry football. That isn't fair on counties like Leitrim by your logic or what you're trying to imply is it? From reading on Twitter a lot of people are saying this sponsorship isn't fair on other counties. It's just jealously in my mind. Dublin have signed a 5 year contract worth in the region of 4 to 5 million. Not the low figure 2 million initially suggested. The population of Leitrim is under 30,000. Dublin have 200,000 GAA members. It's all relative. By their logic Dublin should have the same sponsorship money as a small county like Kildare. That doesn't make sense. Dublin have more teams, more organisation etc to pay for therefore need the large sponsorship and if a company wants to give 4 to 5 million then so be it.

    Two years ago Dublin beat Kildare in Leinster by 1 point. Was that down to sponsorship money? This year Dublin won the All Ireland by 1 point. Was that down to sponsorship money.

    Yes I'm speaking as a Dub but the Dublin County Board seem to be the only board in Ireland with aspirations into making their team a massive brand in Irish sport. They want to start up 'Dubs TV' They want to open up Dublin GAA shops in the city. They've actively pursued other sponsors. For instance, The Gibson Hotel beside the o2 is the official hotel of the Dubs. Aer Lingus is the official airline. RiverRock the official water. Nivia for men etc etc... The list goes on. This is to be applauded. No doubt other people on here will say other counties cannot attract such sponsors. To be honest I doubt other counties have tried.


  • Registered Users Posts: 245 ✭✭Les Ferdinand


    I'll also add that the Dublin County Board said years ago "We want our hurling team challenging at the top" Look how they've gone about it. Brilliant work. Are Kerry pushing their hurling team? Mayo? Donegal? Are Kilkenny pushing their football team? No. Dublin GAA should be applauded even if it'll kill some of you to say so.


  • Registered Users, Registered Users 2 Posts: 5,344 ✭✭✭keeponhurling


    This can only be a positive thing, more money to the GAA to distribute.

    €1 million a year is impressive, fair play


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  • Registered Users Posts: 3,750 ✭✭✭iDave


    And?? Cork got 350k for their sponsorship. Kerry Group are pumping significant money into Kerry football. That isn't fair on counties like Leitrim by your logic or what you're trying to imply is it? From reading on Twitter a lot of people are saying this sponsorship isn't fair on other counties. It's just jealously in my mind. Dublin have signed a 5 year contract worth in the region of 4 to 5 million. Not the low figure 2 million initially suggested. The population of Leitrim is under 30,000. Dublin have 200,000 GAA members. It's all relative. By their logic Dublin should have the same sponsorship money as a small county like Kildare. That doesn't make sense. Dublin have more teams, more organisation etc to pay for therefore need the large sponsorship and if a company wants to give 4 to 5 million then so be it.

    Two years ago Dublin beat Kildare in Leinster by 1 point. Was that down to sponsorship money? This year Dublin won the All Ireland by 1 point. Was that down to sponsorship money.

    Yes I'm speaking as a Dub but the Dublin County Board seem to be the only board in Ireland with aspirations into making their team a massive brand in Irish sport. They want to start up 'Dubs TV' They want to open up Dublin GAA shops in the city. They've actively pursued other sponsors. For instance, The Gibson Hotel beside the o2 is the official hotel of the Dubs. Aer Lingus is the official airline. RiverRock the official water. Nivia for men etc etc... The list goes on. This is to be applauded. No doubt other people on here will say other counties cannot attract such sponsors. To be honest I doubt other counties have tried.


    I was quoting a tweet by Colm Keys from the Independent. Should of made it more clear but the hissy fit isn't necessary.


  • Registered Users Posts: 245 ✭✭Les Ferdinand


    iDave wrote: »
    I was quoting a tweet by Colm Keys from the Independent. Should of made it more clear but the hissy fit isn't necessary.

    Not a hissy fit. I'm just pointing out facts as no doubt a lot on here will say it's not fair that Dublin get 4 million while Kildare get loads of ham.


  • Closed Accounts Posts: 4,042 ✭✭✭zl1whqvjs75cdy


    There probably should be some sort of central fund for sponsorship money. For example all counties, whether you are sponsored for a tenner or ten million have to pay 30% into this fund, which is then used to improve facilities country wide.

    I think there is a danger of a gap opening up in GAA (well a bigger one) in which Dublin will excel due to being the most marketable and will therefore attract the most sponsorship.


  • Moderators, Science, Health & Environment Moderators Posts: 23,231 Mod ✭✭✭✭godtabh


    Money doesn't guarantee success. It does help.


  • Closed Accounts Posts: 4,134 ✭✭✭Tom Joad


    You know the championship is over when these threads start popping up - great to see the begrudgery and jealousy from other counties too. Not a Dub by any stretch but lived there for a few years so could see first hand the enormous benefit that the GAA had for communities and how well it was run so if this sponsorship deal helps the GAA in Dublin - well done to Dublin County Board for securing it.

    While other counties can't match the population of Dublin it's too easy an excuse to throw out that it's an unfair advantage - its up to other counties to maximise what they have. Don't forget that Dublin rebuilt their underage structures in both codes over the last 20 years so it's not as if they found a sugardaddy to buy success.


  • Closed Accounts Posts: 4,042 ✭✭✭zl1whqvjs75cdy


    Yes of course other counties are jealous. Why is that a big deal? I'd fecking love if Kildare got a million quid sponsorship tomorrow. But we won't. We'll get a million hams maybe.


  • Closed Accounts Posts: 4,134 ✭✭✭Tom Joad


    Yes of course other counties are jealous. Why is that a big deal? I'd fecking love if Kildare got a million quid sponsorship tomorrow. But we won't. We'll get a million hams maybe.


    It's not a big deal until thread after thread is started on here dressed up as something else .. let's split Dublin in two etc, etc.

    That Brady's ham is seriously nice stuff so not a fair advantage - its like the cocaine of the ham world!! and poor old offally get that crappy carroll's stuff :D


  • Moderators, Education Moderators, Regional South Moderators Posts: 15,247 Mod ✭✭✭✭rebel girl 15


    It comes down to numbers - which team sells the most county jersies annually?? Its Dublin, with Cork further back. Thats why they can get the multi million euro deals.

    Lot of anti-Dublin rubbish going on again, this success is coming out of 10 years hard work in schools and clubs. The Dublin board got grants that were going from different councils, and used the money successfully to put structures in place. The success is showing on the field - the fact that they sell the most merchandise means the price of their sponsorship is higher, but the success also contribute to raising the fee that they can command.

    The Kerry group are pumping huge money into Kerry football, and this centre of excellence.

    Great timing of the new agreement, and the fact the new jersey will be ready at the start of November, big hit in the Christmas market then. Hope Frank Murphy sits up and take note - thats how you organise a new sponsorship deal.


  • Moderators, Education Moderators, Regional South Moderators Posts: 15,247 Mod ✭✭✭✭rebel girl 15


    Just saw this fact on twitter

    "AIG's sponsorship of Dublin #GAA is already paying off online. 700 mentions on Twitter in less than 24 hours, with a potential reach of 1.6m"


  • Registered Users, Registered Users 2 Posts: 9,846 ✭✭✭Moneymaker


    And I doubt Clare are swimming in cash either, yet they've produced arguably the most talented group of young players the game of hurling may have ever seen.

    Money doesn't guarantee success. Hard work, a solid structure and plan in place, a lot of patience and some skill does however.


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  • Registered Users, Registered Users 2 Posts: 10,952 ✭✭✭✭Stoner


    This can only be a positive thing, more money to the GAA to distribute.

    €1 million a year is impressive, fair play

    I think it's 4M over 5 years for all Dublin teams, this I think is down from the last deal of 1M a year but not for all the teams, the ladies are in on the deal this year.

    It's a longer term now too, so the branded goods should last longer. But I'm hanging on to my Vodafone rain gear.


  • Registered Users, Registered Users 2 Posts: 918 ✭✭✭RoscommonTom


    Should be devided between all the counties, it's the fairest


  • Registered Users, Registered Users 2 Posts: 10,952 ✭✭✭✭Stoner


    Should be devided between all the counties, it's the fairest

    Equally all 32 ex London etc sponsorship deals added up and divided by 32?


  • Registered Users, Registered Users 2 Posts: 918 ✭✭✭RoscommonTom


    Stoner wrote: »
    Equally all 32 ex London etc sponsorship deals added up and divided by 32?

    Exactly it would be the fairest way, make it a level playing field for all involved


  • Registered Users Posts: 1,163 ✭✭✭TheGoldenAges


    Exactly it would be the fairest way, make it a level playing field for all involved

    How could this work though? I heard the Dublin County Board hired a marketing firm to negotiate the deal for them. What would be the point if whatever money they got was divided x32. It would be a disincentive to go after a lucrative deal. Although I agree the deal is hardly fair to smaller counties, I don't think this is the route to go down either...


  • Registered Users, Registered Users 2 Posts: 6,632 ✭✭✭theoneeyedman


    BPKS wrote: »
    Funny that a company who got an $85 billion bailout from the US government in 2008 can go around sponsoring Man Utd and Dublin GAA.

    It would be the equivalent of Anglo Irish Bank sponsoring Swansea City and the Ospreys today.
    This.
    They also sponsor the All Black rugby team which can't come.cheap. These institutions have caused untold damage to society all over the world with their reckless business practices and corruption. Now sport is allowing them to launder their reputations through these deals, another of which is the HSBC and the British Lions deal.
    Could you imagine the hubbub if Dublin were sponsored by Guinness, Jameson or Imperial Tobacco?
    ( Above rant is not necessarily directed at Dublin who are just looking out for the best deal for them )


  • Registered Users, Registered Users 2 Posts: 9,846 ✭✭✭Moneymaker


    Exactly it would be the fairest way, make it a level playing field for all involved

    So you want the GAA to be run like a communist state basically?

    Um,ok..


  • Moderators, Education Moderators, Regional South Moderators Posts: 15,247 Mod ✭✭✭✭rebel girl 15


    Stoner wrote: »
    Equally all 32 ex London etc sponsorship deals added up and divided by 32?

    Eh, why ex London????


  • Closed Accounts Posts: 4,134 ✭✭✭Tom Joad


    Should be devided between all the counties, it's the fairest

    If you go down that road where do you stop!! - should all the costs be divided equally too? do you ban counties who are in the red from competing? do you close clubs that have been bailed out by Croke Park.. Lets have a draft system like American football to even up the game... lets make the provincial system fairer, lets split Kerry and Dublin in two, Lets ban managers from outside the county.......

    Life ain't fair but we can all sit around wringing our hands and blaming something else for the fact that our counties haven't won an all-Ireland in forever and not get our own house in order or why not do something about it - Clare hurling is a cracking example or Donegal in football last year..


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  • Registered Users, Registered Users 2 Posts: 10,952 ✭✭✭✭Stoner


    Eh, why ex London????

    All animals are equal but some are more equal than others.

    I didn't really mean it as a serious arguement , I was pointing out that counties with small populations would get the same money as counties with relatively large populations. So a lad in Cork might get two hurls a year but a Leitrim lad would end up with 10 to 15 times more.


  • Closed Accounts Posts: 7,631 ✭✭✭Dirty Dingus McGee


    There shoud be a fairer allocation of sonsorshp money in the GAA.How the hell can counties like Offaly,Longford,Laois et who all compete in the same provincial championshi asthe dubs expect to give them a game when they have fuk all money for there training fund .They already start of at a disadvantage by having a smaller population.

    Surely the GAA could introduc a policy whereby 15-20% of all intercounty sponsorship has to go into a centralised pool and the this money is spread out to every intercounty team with the smaller and less financially stong county teams getting a higher percetage of the money and the likes o Dublin,cork etc gettig nothing.it would mean there would be some levelling off of intercounty teams training funda and thus the standard of training each county oud do wouldnt be as ar apart.

    Fair play to Dublin they are dong a great job of promoting the GAA both in Dublin and througout the country and are an example to all other county boards on how they should be marketing their teams however my suggestion above wouldnt act as a disincentive for any county to get their own house in order and make themseves properly it would just help level the playing field.

    I honestly think that if things keep going as they are in maybe 10 years time Dublin will have a fully professional team while the rest will still be amateur.The way things are going there isn't a great incentive to play intercounty GAA in alot of counties, leveling the playing field would help improve standards in smaller counties and would be better for intercounty football.If a gap keeps growing between the havs and havnots the GAA championships will suffer.


  • Registered Users, Registered Users 2 Posts: 5,344 ✭✭✭keeponhurling


    But Dublin have more clubs and players than other counties, hence more maintenance costs, more footballs, hurleys, helmets etc. required

    Perhaps GAA could take 10% of all counties'sponsoprship and set up a central fund to help out wherever needed.

    Although really, I'd just leave things as they are.


  • Moderators, Education Moderators, Regional South Moderators Posts: 15,247 Mod ✭✭✭✭rebel girl 15


    Waterford footballers have gone out and done their own fundraising, Longford hurlers the same - and they are two cases I'm aware of.

    Lot of people are forgetting about the big change coming next year, which might help the smaller counties in the fact that they can now have two sponsors on the jersey. Takes the pressure off looking for a half a million euro deal, when they could get two smaller deals.

    What other county besides Dublin spent €2 million last year in preparing teams?? They need the big deals to cover the costs!


  • Registered Users, Registered Users 2 Posts: 34,106 ✭✭✭✭listermint


    Dublin have a huge amount of clubs and players to fund, spreading it out the money is nonsense.


  • Registered Users, Registered Users 2 Posts: 576 ✭✭✭ifah


    BPKS wrote: »
    Funny that a company who got an $85 billion bailout from the US government in 2008 can go around sponsoring Man Utd and Dublin GAA.

    It would be the equivalent of Anglo Irish Bank sponsoring Swansea City and the
    Ospreys today.

    They don't sponsor Man U - it's the All-Blacks rugby team.

    The difference is that AIG paid back the $180+ billion dollars last year with the American taxpayer making over $22 billion on the deal - http://online.wsj.com/news/articles/SB10001424127887323339704578172960483282372

    I doubt that Anglo will be stepping up to do that ......


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  • Moderators, Education Moderators, Regional South Moderators Posts: 15,247 Mod ✭✭✭✭rebel girl 15


    AIG did sponsor Man United until 2010, four year deal iirc for £14 million a year. All Blacks is only recent and is worth about £7.8 million a year to the All Blacks.


  • Registered Users Posts: 3,750 ✭✭✭iDave


    So how do you convince Dublin or any county for that matter to give up some of their sponsorship money for a central fund. Its their money as a result of their own negotiations and hard work. I doubt any county board would be too willing to write cheques for other counties.


  • Closed Accounts Posts: 3,957 ✭✭✭Dots1982


    If I was a Dublin Football or Hurler I would be thinking I deserve a piece of the pie.


  • Registered Users, Registered Users 2 Posts: 5,733 ✭✭✭Duckworth_Luas


    Dots1982 wrote: »
    If I was a Dublin Football or Hurler I would be thinking I deserve a piece of the pie.
    Pretty sure that both Dublin teams have competent nutritionists who have requested players refrain from eating all sorts of pies!


  • Registered Users Posts: 3,750 ✭✭✭iDave


    Dots1982 wrote: »
    If I was a Dublin Football or Hurler I would be thinking I deserve a piece of the pie.

    Why? They know what they signed up for.


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  • Closed Accounts Posts: 3,957 ✭✭✭Dots1982


    iDave wrote: »
    Why? They know what they signed up for.

    Signed up for? No contract of employment means they are free to refuse their services at anytime,


  • Registered Users Posts: 3,750 ✭✭✭iDave


    Dots1982 wrote: »
    Signed up for? No contract of employment means they are free to refuse their services at anytime,

    If theres no contract of employment theres no expectation of a salary. Yes they are free to refuse to play and concentrate on their clubs.


  • Closed Accounts Posts: 190 ✭✭Fianna Fowl


    £7.8 million a year to the All Blacks.

    We are selling ourselves cheap at €1m a year, what All Black would make the Dublin team?


  • Registered Users Posts: 334 ✭✭freddiek


    Are Dublin "buying" the All-Ireland??

    the Manchester City of Gaelic football perhaps..


  • Registered Users, Registered Users 2 Posts: 199 ✭✭dubdamo


    freddiek wrote: »
    Are Dublin "buying" the All-Ireland??

    the Manchester City of Gaelic football perhaps..

    Yeah, I heard they are putting in a big money transfer for the Gooch :P


  • Registered Users, Registered Users 2 Posts: 2,580 ✭✭✭ArielAtom


    No they are not buying the AI in either code, you need the raw materials 1st. Grow up. All the complaining on this thread smacks of jealousy.

    I'm involved at grass roots level and put in lot of work in our underage section for no pay, like every other GAA volunteer throughout the country.


  • Registered Users, Registered Users 2 Posts: 15,775 ✭✭✭✭Slattsy


    freddiek wrote: »
    Are Dublin "buying" the All-Ireland??

    the Manchester City of Gaelic football perhaps..

    ******************Breaking News********************

    Colm Cooper hands in transfer request after the Kerry County Board refuse Dublins offer of 3 million for the ace forward.
    Sources understand the Kerry Board are not willing to let Cooper go for anything less than 4 million and also want Alan Brogan as part of the deal.


  • Closed Accounts Posts: 4,134 ✭✭✭Tom Joad


    Slattsy wrote: »
    ******************Breaking News********************

    Colm Cooper hands in transfer request after the Kerry County Board refuse Dublins offer of 3 million for the ace forward.
    Sources understand the Kerry Board are not willing to let Cooper go for anything less than 4 million and also want Alan Brogan as part of the deal.

    Pfft Seanie Johnston will go for free!!!


  • Registered Users, Registered Users 2 Posts: 9,846 ✭✭✭Moneymaker


    freddiek wrote: »
    Are Dublin "buying" the All-Ireland??

    the Manchester City of Gaelic football perhaps..

    Like Kerry and Tyrone did in football?

    Like Kilkenny in hurling?

    Your posts are painful to read.


  • Registered Users Posts: 53 ✭✭El Viz


    freddiek wrote: »
    Are Dublin "buying" the All-Ireland??

    the Manchester City of Gaelic football perhaps..

    It's not even funny with you anymore!
    You seriously need to take your bigoted opinions and **** off.


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