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Irish Craft Beer Consumer Group

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Comments

  • #52
    Not G.R
    Registered Users Posts: 509 ✭✭✭Not G.R


    shmeee wrote: »
    Hello, not sure if this is the right place but I want some opinions on Craft Beers which should be stocked in an Off Licence?

    Trying to expand the craft beer section and more room has become available.

    What brands would ye recommend?

    At the moment we have the likes have Bru, McGargle's, O'Hara's, Galway Bay and one or 2 more bits. We are underperforming in this market and I want to get it going again.

    Again any product we stock would have to have a barcode on the bottle also.

    Thanks for any help in advance.

    8 degrees, Blacks of Kinsale, Trouble, Metalman, Porterhouse. McIvors, Tempted? And Stonewall for cider variety.

    Also, where are you based? Give your local brewery a shout. I'm sure they'd love to have you stock their gear.

    Would you consider growlers? Give yourself an edge over other craft beer stockists


  • #53
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,914 Mod ✭✭✭✭BeerNut


    shmeee wrote: »
    What brands would ye recommend?
    The ones that you and your staff enjoy drinking. You're not going to be able to promote beers convincingly unless you actually like them.

    And the thing with the craft sector is that you have to actively promote and sell them: there are no billboards or TV ads doing that work for you.

    My beer blog | The Twitter | My other beer blog



  • #54
    shmeee
    Registered Users, Registered Users 2 Posts: 8,999 ✭✭✭shmeee


    Not G.R wrote: »
    8 degrees, Blacks of Kinsale, Trouble, Metalman, Porterhouse. McIvors, Tempted? And Stonewall for cider verity.

    Also, where are you based? Give your local brewery a shout. I'm sure they'd love to have you stock their gear.

    Would you consider growlers? Give yourself an edge over other craft beer stockists

    Based in Munster and Whie Gypsy would be a local product but AFAIK their bottles don't have barcodes last time I checked a few weeks back and this is a problem. I will be in contact with them very soon to see if we can arrange anything.

    I wouldn't get into Growlers as of now anyway to be honest. Try and build up the section first and see what the take up is.


  • #55
    Saruman
    Registered Users, Registered Users 2 Posts: 11,389 ✭✭✭✭Saruman


    See if you can organise regular tasting days or evenings, once a month perhaps. You can build up a loyal customer base who will then buy the beers they are tasting if they like them. A small discount on the promoted beers that day. Exactly the same idea as supermarket samples. You can probably get the breweries to play ball and help you out with the samples, maybe even a meet the brewer night if it becomes popular enough.


  • #56
    Lovely Bloke
    Closed Accounts Posts: 14,748 ✭✭✭✭Lovely Bloke


    Brewers LOVE that, in my experience, and they will jump at the chance to do a promotion evening. You might even need to organise it via the distributer so they can line up a few promotion bottles and branding from the breweries, and also line up a number of weeks worth of different breweries to promote so you get a good run at it.

    My wife does promotion evenings (Friday about 6-9 is optimal), and shifts pretty high relative amounts of the beer on promotion - almost everyone who comes in for craft beer and samples something will buy at least one bottle of that promoted beer - if not 4 for a tenner or whatever it is.


  • #57
    listermint
    Registered Users, Registered Users 2 Posts: 34,105 ✭✭✭✭listermint


    shmeee wrote: »
    Based in Munster and Whie Gypsy would be a local product but AFAIK their bottles don't have barcodes last time I checked a few weeks back and this is a problem. I will be in contact with them very soon to see if we can arrange anything.

    I wouldn't get into Growlers as of now anyway to be honest. Try and build up the section first and see what the take up is.

    Surely a barcode is just a sticker though that part is easy.


  • #58
    shmeee
    Registered Users, Registered Users 2 Posts: 8,999 ✭✭✭shmeee


    Thanks for the feedback lads. Appreciated.

    I am involved in tastings with other products, fresh etc. and they work very well. Could be an idea, thanks again.


  • #59
    a_non_a_mouse
    Registered Users, Registered Users 2 Posts: 328 ✭✭a_non_a_mouse


    shmeee wrote: »
    Based in Munster .

    Good luck, great to see someone being proactive.
    I love when an offie has a "local beer" stand if i'm not from the area I will always pickup something local.
    Lots of breweries in Munsters to choose from, if they don't have barcodes on bottles now, let them know you can't stock them cos of it. I'm sure some of them would be interested in getting that sorted.

    Check out..
    http://www.beoir.org/index.php/craft-beer-directories

    All of these Munster breweries do bottles/can's...
    Mountain Man
    Munster Brewery
    8 degree's
    9White Deer
    Killarney Brewing
    Dungarvan
    Black of Kinsale
    Franciscan Well
    Metalman
    Cotton Ball
    Torc
    West Kerry
    RadikAle
    Elbow Lane
    Stonewall Cider


  • #60
    Lucena
    Registered Users, Registered Users 2 Posts: 1,304 ✭✭✭Lucena


    Patww79 wrote: »
    This post has been deleted.

    In all honesty, what percentage of pubs in Ireland currently have even one craft tap? When I'm home in Offaly, my local village pub has exactly zero craft beers (tap or bottle) and from what I can tell, the vast majority of pubs in Tullamore wouldn't have any craft in either.

    The chances of craft beer completely shutting out non-craft beer is extremely remote.


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  • #61
    listermint
    Registered Users, Registered Users 2 Posts: 34,105 ✭✭✭✭listermint


    Lucena wrote: »
    In all honesty, what percentage of pubs in Ireland currently have even one craft tap? When I'm home in Offaly, my local village pub has exactly zero craft beers (tap or bottle) and from what I can tell, the vast majority of pubs in Tullamore wouldn't have any craft in either.

    The chances of craft beer completely shutting out non-craft beer is extremely remote.

    Yeah but thats Offaly ....


  • #62
    oblivious
    Registered Users, Registered Users 2 Posts: 4,381 ✭✭✭oblivious


    listermint wrote: »
    Yeah but thats Offaly ....

    A number of my locals is west Dublin don't have anything. OtherS are stocking crafty hoor, Fran well and hop house 13


  • #63
    Saruman
    Registered Users, Registered Users 2 Posts: 11,389 ✭✭✭✭Saruman


    Lucena wrote: »
    In all honesty, what percentage of pubs in Ireland currently have even one craft tap? When I'm home in Offaly, my local village pub has exactly zero craft beers (tap or bottle) and from what I can tell, the vast majority of pubs in Tullamore wouldn't have any craft in either.

    The chances of craft beer completely shutting out non-craft beer is extremely remote.

    There will never be a situation where craft outsells big beer here. If you look at the BeoirFinder app and select pubs, you see where they are located. There are hotspots in obvious locations like Dublin and Cork.
    Tullamore only really has two pubs serving craft and only the Wolftrap does it in any way approaching correctly. Even still, they find it incredibly hard to shift bottled beer and the locals will only try craft beer on tap that's below 5% so nothing too exciting. They do put in a real effort though.

    The midlands isn't a great spot, even Athlone and Mullingar only have a few pubs each that are worth visiting for Irish craft. My own town has nothing and I don't expect that to change.


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