Next trend in footwear?

Here’s what Airia Running says about the shoes:

After years of development, Airia is about to launch a concept that will revolutionize the way we look at running shoes. Airia One’s construction is inspired by the wheel, to ensure runners achieve that perfect feeling of flow. The shoe has a unique design … It harnesses untapped power in the human body and doesn’t leak energy like other running shoes do. In fact, it unleashes the power of a stride for a faster and more enjoyable running experience.
Tests show that runners wearing Airia shave times by 1 percent on average, and some of them up to 7 percent. To develop the shoe Airia has used scientific methods to find out what does and does not work. The shoe is light and features a biomechanically optimized geometry with an unstable and irregular, sharply angled sole to help you move forward as fast as possible.
Airia One has an asymmetric design which combines a zero drop with a 6mm drop sole. This allows you to run with less ground contact time and helps to keep the power in the stride more in line with the running direction.
Runners who tested our shoes not only run faster, they get a different and better feeling from running. Most people report that they feel stronger and have an improved posture.