Online Commerce: Cats

Bridavsky, a generously-inked recording-studio owner, said that Bub, easily the most famed cat in the convention center, has been invited to so many strangers’ weddings that he is no longer surprised to see ornate invitations addressed to his pet in the mail. He said that Bub’s fans freak out if he goes 24 hours without uploading new content to her Facebook page.

We asked Bridavsky if he felt comfortable saying he made a six-figure yearly salary from the Bub business, which has him working tireless, 80- to 90-hour weeks. “No,” he said, exhausted from traveling with Bub and his six-week-old son. “My wife and I each get a salary because we work on this together. The way I put it, I pay myself the same as a Midwest high-school teacher. So it’s enough to pay my mortgage, to pay my bills, and to save a little, but the rest goes right back into the company, which is now incorporated.”