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Pedigree pulls the plug on Crufts.

arybvtcw0eolkf · 2008-10-25 08:42:30

After 44 yrs Pedigree ends its 1.5million pound sterling sponsorship of the famous dog show.

25-10-2008 9:42am

#1

arybvtcw0eolkf

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After 44 yrs Pedigree ends its 1.5million pound sterling sponsorship of the famous dog show.

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#2 25-10-2008 2:35pm

peasant

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I wonder, will "Pedigree" from now on be known as "Mongrel" as well ?

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#3 25-10-2008 3:26pm

lightening

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Good point. A big company like that is going to have to be dynamic. I would say their marketing, media and PR people are looking at a gradual rename and rebrand, either that or a "new" food will be released on to the market with the old name phased out slowly.

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