Dan Healy as head of 2fm - 2 years on

John Joe Jones · 10-06-2015 11:09am #1

2 years ago today, Dan Healy became head of 2fm. He has actually been very successful at his job by boosting income to the station by managing to get lots of new advertising and sponsorship deals as well as bringing in more premium rate text line Competitions. As a result 2fm is likely to make a profit this year, for the first time since 2008.

mikom · 10-06-2015 12:42pm

Breakfast republic.

rocky911 · 10-06-2015 12:47pm

To be fair I use to be a Today Fm man but now find myself listening to 2fm more and more bar Breakfast republic. Nicky and Jenny can be good crack but Al Porter and Colm Hayes are good to listen to on the way home after a day of talking ****e in work.

heybaby · 10-06-2015 1:24pm

Healy is essentially a sales man so its no surprise with his background that he's managed to convince advertisers to come on board. Montrose is hard to resist as far as advertisers are concerned especially if Healy has emphasised to them that 2FM will sooner or later turn the corner. So as a business model it seems to have succeeded, for the moment, but advertisers will want to see solid listenership growth to match their financial investment, but that part simply is not happening because as a radio station its core problems still havent been addressed, for that you need a programmer, Healy is not a programmer.

reg114 · 10-06-2015 1:26pm

I honestly find 2fm very hard to listen to, its all over the place. Breckkie republic is just puke radio.

galljga1 · 10-06-2015 1:29pm

mikom wrote: »

Breakfast republic.

Dreadful rubbish. How is it still on? Repeating the same non funny rubbish every morning does not make it funny.

melon_collie · 10-06-2015 1:34pm

Breakfast Republic and that show with Colm Hayes are absolute sh*te. Listening to Colm and Al is like listening to two 5 year olds. Its utter rubbish. I don't know why they ever got rid of Wil Leahy.

Itssoeasy · 11-06-2015 12:02am

I didn't think much of breakfast Republic when it started but having listened to some of this week it's not that bad. I mean the three lads seem sound enough and are trying.

Colm Hayes and the other lad should be locked out of rte and not let back. Woeful ****e. Nicky and Jenny is good I have to say. Rick o Shea I like but don't get to listen to him much. I'd listen to Chris and ciara who are great for that time of the day, and would catch lottie Ryan's show some weekends.

John Joe Jones · 11-06-2015 12:16am

heybaby wrote: »

Healy is essentially a sales man so its no surprise with his background that he's managed to convince advertisers to come on board. Montrose is hard to resist as far as advertisers are concerned especially if Healy has emphasised to them that 2FM will sooner or later turn the corner. So as a business model it seems to have succeeded, for the moment, but advertisers will want to see solid listenership growth to match their financial investment, but that part simply is not happening because as a radio station its core problems still havent been addressed, for that you need a programmer, Healy is not a programmer.

But 2fm does have a programmer, Paul Russell

maxwell smart · 16-06-2015 11:03am

Breakfast Republic is vastly improved on what it was at the start. I thought it was better when the two lads were on their own without Jennifer (her voice is like someone scraping their nails across a blackboard).

Can't, can't, can't listen to Colm Hayes and Al Porter. How long before Colm stabs him in the back like he did with Jim Nugent??

zoobizoo · 16-06-2015 2:50pm

maxwell smart wrote: »

Breakfast Republic is vastly improved on what it was at the start. I thought it was better when the two lads were on their own without Jennifer (her voice is like someone scraping their nails across a blackboard).

I'd agree that it works better with just the two lads. Jennifer isn't needed and doesn't have good comic timing which doesn't help when the show is trying to be funny.

bbability · 16-06-2015 11:12pm

Its as bad as it was 2 years ago. No direction. The Breakfast show has bombed simple as. The station trying to sound modern but it still has to cater for the older listener with Tubridy and Colm Hayes filling that void and Rick O Shea also falling into that category. And then the megastar signing (who's a nice bloke by all accounts) from Westlife who was to bring them in by the thouands, doesn't really change the ratings but I've got to say himself and Jenny Green sound good and some edjit decides to put him on every Granny's favourite TV Show on a Saturday night??? It's like Nick Grimshaw been asked to present the National Lottery Show on the BBC, its a markerting disaster, it confuses the listener who's young and under 30 and the over 35 year old on Saturday night wonders who he is and what show on RTE Radio Lyric does he present?? Now would they be able for the Breakfast Slot? Why not give them a go!

Then we have the weekend, don't forget his famous quote that he had to destroy it to rebuild it. Well really all he did was move things around. I'm still waiting to hear the sweeping changes on my radio. The only change I made was removing it from my presets. Jenny Greene on a Saturday Night is the only thing that I would listen to now.

A quick reminder that the most listened to music radio show gets the chop, well actually the records show JC pulled it before it was pulled. Once again he's not replaced by a young attractive, 20k twitter follower type of presenter but alas Dave Fanning. I rest my case. Nothing has changed for the better only the perception that its changing for the better.

Mr Sea Wolf · 10-02-2016 1:31pm

I wonder is he a contender for the big Job ? (RTE DG)

I wear socks · 04-05-2016 11:15am

Healy has achieved the lowest listenership in 2fms history. That's what paying attention to focus groups does.

ford fiesta · 04-05-2016 12:07pm

He radically changed the music policy and brought in unknown radio bodies and placed them on primetime radio shows. Of course listeners will tune out. He'll still be in that role in 3 years even if things dont improve !!.

If RTE Gold was relayed on 2FM frequencies, seriously it would get more listeners.

05-05-2016 12:56pm

ford fiesta wrote: »

If RTE Gold was relayed on 2FM frequencies, seriously it would get more listeners.

Easiest solution would have been let 2FM age with its existing listeners and start a new rte youth station

zoobizoo · 05-05-2016 2:47pm

Is he not doing what BBC Radio 1 did and UK's Kiss FM back in the late 90s?

They got rid of the old guard and replaced with the new.

What are people expecting from 2fm? I'm not in their target audience but I'll still tune in to hear some new music, a bit of chat etc.

It takes time for station to find its groove and I think it's turning into a decent youth orientated station Monday to Friday and Sat & Sun evenings and once the old guard at the weekends go, the congruity across the week will strengthen its positioning.

marno21 · 05-05-2016 6:39pm

Deleted User wrote: »

Easiest solution would have been let 2FM age with its existing listeners and start a new rte youth station

That's effectively what happened until Dan Healy stopped it.

I don't think the amount of people tuning out will matter if the goal is to increase the 15-34 audience, which the current playlist & sound seems to be attempting to do.

Faugheen · 06-05-2016 2:09am

I still think getting rid of Rick O'Shea from the afternoon slot was the wrong decision. Every youth-oriented station needs DJs who are capable of meeting the needs of the 15-34 year olds even if they're that bit older, and there's no doubt that Rick matches that profile. Look at Steve K in Spin and Andy Mac on Beat, they're two of the older DJs in youth-oriented stations and they're probably two of the best.

Rick could have been that guy for 2FM, but they decided Tracey Clifford was a better fit. I have to admit, I liked her on Spin, but she's really not that great on her own, which is a shame because she seems like a nice woman.

zoobizoo · 06-05-2016 8:56am

Rick's show began to get stale...

I was a big fan but over the last few months of his tenure, I just found the whole thing very repetitive.

Cormac... Sir Quacksalot and his delivery style...

I don't think his style would appeal to some 15/24 year old.

Dan Healy as head of 2fm - 2 years on

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