Lighten up (your vagina, please)

speedboatchase wrote: »

A new product from the enormous skin-lightening beauty industry in India: Clean and Dry Intimate Wash. This one's for your vajay.

http://jezebel.com/5900928/your-vagina-isnt-just-too-big-too-floppy-and-too-hairyits-also-too-brown

Jezebel - Your Vagina Isn't Just Too Big, Too Floppy, and Too Hairy—It's Also Too Brown

Good news, ladies! Society has discovered another new thing that's wrong with you, which means another opportunity for you to make yourself more attractive for your man. Score! Turns out, the color of your vagina is gross and everyone hates it. So bleach that mother****er. Bleach it right now!

In this commercial for an Indian product called Clean and Dry Intimate Wash, a (very light-skinned) couple sits down for what would have been a peaceful cup of morning coffee—if the woman's disgusting brown vagina hadn't ruined everything! The dude can't even bring himself look at her. He can't look at his coffee either, because it only reminds him of his wife's dripping, coffee-brown hole! Fortunately, the quick-thinking woman takes a shower, scrubbing her swarthy snatch with Clean and Dry Intimate Wash ("Freshness + Fairness"). And poof! Her vadge comes out blinding white like a downy baby lamb (and NOT THE GROSS BLACK KIND) and her husband—whose penis, I can only assume, is literally a light saber—is all, "Hey, lady! Cancel them divorce papers and LET'S BONE."

Needless to say, certain citizens are troubled by this product—which, in addition to just being ****ing insane, brings up painful issues about the hierarchy of skin tone within the Indian community. As if it isn't bad enough that darker-skinned people are encouraged to stay out of the sun and invest in skin-bleaching products like Fair & Lovely, and that white actresses are being imported to play Indian people in Bollywood movies, now everyone has to be insecure about the fact that their vaginas happen to be the color that vaginas are??? Splendid! God, I was just saying the other day that my misogyny didn't have enough racism in it.

So what are the pro-vadge-bleaching people thinking? Here's a hilarious explanation from a male ad exec:

It is hard to deny that fairness creams often get social commentators and activists all worked up. What they should do is take a deep breath and think again. Lipstick is used to make your lips redder, fairness cream is used to make you fairer-so what's the problem? I don't think any Youngistani today thinks the British Raj/White man is superior to us Brown folk. That's all 1947 thinking!

The only reason I can offer for why people like fairness, is this: if you have two beautiful girls, one of them fair and the other dark, you see the fair girl's features more clearly. This is because her complexion reflects more light. I found this amazing difference when I directed Kabir Bedi, who is very fair and had to wear dark makeup for Othello, the Black hero of the play. I found I had to have a special spotlight following Kabir around the stage because otherwise the audience could not see his expressions.

See? It makes perfect sense. We just want our vaginas to reflect more light—is that so wrong? I mean, WHAT IF MY CAR BREAKS DOWN AT NIGHT AND I DON'T HAVE A REFLECTIVE ENOUGH VAGINA? Really, the ultimate one-vagina-to-rule-them-all would glow in the dark like one of those deep-sea fishes. I need my vagina to attract more krill so my husband will **** me again! (My husband is a whale.)

Basically the idea is to get as far away as possible from any color that vaginas actually come in. Because that's what's at the heart of this type of thinking—the perfect vagina would be something that's not a vagina at all.




Thoughts? Personally I find it's sad that anyone feels societal pressure to alter their skin colour but surely Western outrage is hypocritical when you consider white people's love of fake tan?