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Ray D'arcy - Don't be a f*cking eejit campaign

  • 23-06-2014 1:36pm
    #1
    Uepped
    Closed Accounts Posts: 60 ✭✭


    Who remembers this back in the celtic tiger days ?


Comments

  • #2
    Chip Whitley
    Registered Users, Registered Users 2 Posts: 1,464 ✭✭✭Chip Whitley


    Uepped wrote: »
    Who remembers this back in the celtic tiger days ?

    What was it? Any more info?


  • #3
    denishurley
    Registered Users Posts: 753 ✭✭✭denishurley


    A radio campaign telling people not to drink and drive AFAIR


  • #4
    Uepped
    Closed Accounts Posts: 60 ✭✭Uepped


    The Incredible Hulk wrote: »
    What was it? Any more info?

    Basically late at nights at weekends on Today Fm between songs, Darcy would say dont be a ****ing eejit - dont drink and drive.


  • #5
    Skid X
    Registered Users, Registered Users 2 Posts: 21,444 ✭✭✭✭Skid X


    http://www.thefreelibrary.com/DON'T+F*****G+DRINK+%26+DRIVE%3B+EXCLUSIVE+Today+FM+s+hard-hitting...-a0143046509
    A TOP DJ launched a new series of shocking radio ads yesterday designed to wage war on drink-driving.

    Today FM's Ray D'Arcy helped create the hard-hitting ad with the slogan "Don't be a f*****g eejit. Don't drink and drive." Listeners who tuned in to his morning show yesterday were asked to judge four ads littered with expletives and pick their favourite one.

    An ad featuring a heartbreaking eulogy at the funeral of a man who killed himself and his girlfriend while drunk at the wheel was voted the most potent.
    And now it will be broadcast on the national station to discourage people from drink-driving.

    I think the ad was played in the daytime (including the expletives). He did a lot of campaigning on Road Safety at the time.


  • #6
    The Dagda
    Closed Accounts Posts: 1,345 ✭✭✭The Dagda


    It'll be interesting to see how the angry people turn this into a D'arcy bashing moan fest...


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  • #7
    liam7831
    Registered Users, Registered Users 2 Posts: 2,819 ✭✭✭liam7831


    Why are you bringing this up about 10 years too late


  • #8
    Fr Tod Umptious
    Registered Users, Registered Users 2 Posts: 15,393 ✭✭✭✭Fr Tod Umptious


    Yes Ray was very active in keeping radio safety a topical issue at the time, and fair play to him.

    IMO the audience for his show was Celtic Tiger era, Pure Mule type mid 20s lads, working hard and drinking hard.
    Just the kind of people who did drink and drive.


  • #9
    Radio_Fan_67
    Closed Accounts Posts: 108 ✭✭Radio_Fan_67


    I remember it well.


  • #10
    Anorak34c
    Closed Accounts Posts: 35 ✭Anorak34c


    This is when darcy started to go off the rails.


  • #11
    pjmn
    Registered Users, Registered Users 2 Posts: 1,070 ✭✭✭pjmn


    He didn't heed it himself then???


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