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Beers masquerading as other beers - Moretti Grand Cru & Affligem Blonde

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  • 29-09-2014 9:29pm
    #1
    Lucena
    Registered Users Posts: 1,304 ✭✭✭


    I was in a supermarket in Italy at the weekend, and thought I'd pick up some local beer. Poor selection, but I picked up a 75cl of Moretti Grand Cru to bring back to drink with OH. Knew it probably wouldn't be amazing, but didn't want to come back empty-handed.

    When I got home, I looked it up on Ratebeer:

    http://www.ratebeer.com/beer/birra-moretti-grand-cru/103987/

    and to my surprise, it's actually Affligem Blonde in different packaging. Felt a bit cheated to be honest. :(

    Is this a common practice? I assume it's legal, but still, morally it seems a bit iffy.


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    #2
    BeerNut
    Moderators, Recreation & Hobbies Moderators Posts: 11,790 Mod ✭✭✭✭BeerNut


    Rebadging is pretty common, though more by smaller breweries than the big guys.

    My beer blog | The Twitter | My other beer blog



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    #3
    54kroc
    Closed Accounts Posts: 2,376 ✭✭✭54kroc


    Did it taste nice?


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    #4
    Lucena
    Registered Users Posts: 1,304 ✭✭✭Lucena


    I don't know, we haven't opened it yet.


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    #5
    Ravelleman
    Moderators, Category Moderators, Music Moderators Posts: 3,635 CMod ✭✭✭✭Ravelleman


    The suspense is unbearable.


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    #6
    Lucena
    Registered Users Posts: 1,304 ✭✭✭Lucena


    Well, I hope no-one explodes from the excitement, but I'll try to open it this weekend.


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    #7
    poitinstill
    Registered Users Posts: 732 ✭✭✭poitinstill


    POP.....too late for me


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    #8
    ollaetta
    Registered Users Posts: 1,642 ✭✭✭ollaetta


    I've had Affligem Blonde on many an occasion and it's very nice indeed. Never before heard about this rebadging lark though.


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    #9
    Lucena
    Registered Users Posts: 1,304 ✭✭✭Lucena


    Ok, so ye'll all be delighted to know we opened it tonight. I'd describe it as follows:

    Birra normale, che non min soddisfa particolarmente. A parte il sapore del lievito in bocca rimane poco, ed il corpo non assiste la bevuta. Però, è una birra che può accompagnare una conversazione tranquilla.

    Too Italian, Did Not Read: It was grand, nice Belgian beer.


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