National Cleavage Day, should Ireland have one ?

National Cleavage Day (abbreviated NCD)is an annual celebration in South Africa held in the month of April and sponsored by the brassiere marketer Wonderbra. National Cleavage Day was started in 2002 and held at the beginning of April every year. Wonderbra together with the Cosmopolitan magazine and 5fm, a SABC radio station mainly based in Johannesburg, sponsored the National Cleavage Day.

Anita Meiring, public relations consultant for Wonderbra, explained the event, "It is a day for women to realise that their cleavage is something unique and that they should be proud of it". Paterson explained "It gives women a chance to be beautiful and glow in the furtive, yet appreciative, glances their cleavage evokes from men".

Paterson said that the day is intended to be lighthearted amusement, however she claimed that the gross revenue will be donated to the Sunflower Fund, a non-governmental and non-profit organization based in Cape Town with a stated aim to help South African citizens diagnosed with leukemia and other life-threatening blood diseases. In the wake of the celebration in 2007, Paterson said "We will be donating money for every bra that gets sold in March. We will donate money to the Sunflower fund. We are having big parties, we have special National Cleavage Day cocktails that have been created and for every cocktail bought R2 will be donated to the sunflower fund".