What do you call your auld one?

Just saw an Irish ad on TV for some kinda chicken-tonight type convenience food where the son calls his mother "mom". There's also several ads where people call their mothers "mum". The only time you hear mammy is in a silly way is" Mammy McGuire" on the ads for Magner's cider.

"Mom" is the American one but seems to be gaining more and more popularity as our youths become more influenced by America. When I was growing up in the 80s it was usually "Mammy" or "Mam" or "Ma", occasionally "Mum" but that was generally seen as posh. I had an cousin who moved over from England when he was young and he called his "mummy" which was a source of much amusement. "Mum" seems more common now along with "Mom".

My mam (I call mine mam) would complain if I got her a mother's day card saying "Happy Mother's day Mum" because we call her mam and mum sounds too English.

So are people still using the traditional "mammy" and "mam" or are mum and mom the main ones know as the media would lead us to believe?