First of all, I don't expect cheap golf on quality courses. And I do expect that the market should determine the price, and not what I'm willing to pay.
But having scanned tee times for the coming weekend, a weekend which I must point out is in the middle of February, Seapoint are looking for €150pp for a Sunday morning tee time.
I can only assume a golf consultant has paid them a visit, and advised them about the now Fionn mac Cumhaill style story whereby Golf Links A was struggling to attract American visitors, until they cleverly trebled their prices overnight, at which point they'd a queue of price-equates-to-prestige-minded Yanks at their door. I call it Golf Links A as I've heard the same story about Ardglass, Castlerock, Ballyliffin, Portmarnock Links and Portsalon. It might even be a true story for some of them; for I've noticed that little old Kirkistown went down a similar route last winter.
As mentioned, I've no qualms with market rates.
But I'm going to make an assumption that Irish people won't pay €150 for a round of golf in February. And another one that the volume of American golf tourists in Ireland during February would comfortably fit in a single minibus.
So, can we possibly start spreading out a rumour (one which hopefully our golf travel consultants pick up upon, and turn into one of their rules) that golf courses really need to price according to the seasons?