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25-02-2020, 10:16   #1
ChippingSodbury
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Golf Ireland



Wow! That logo: I wonder how much it cost but I'm sure it "encapsulates the true spirit of golf in Ireland" or whatever other sh1te they conjured up in corporate speak.

It's like a something my kid would produce when trying to trace something and the paper moved...
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25-02-2020, 10:31   #2
Wichita Lineman
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I was hoping it was as a result of a primary school competition but I fear it cost several hundred thousand to 'come up' with this. Underwhelming to say the least.
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25-02-2020, 15:59   #3
Mushy
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The logo is fine, just wondering what the gold line on the left side is(under what I assume is a green or fairway)
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25-02-2020, 16:20   #4
youcancallmeal
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Don't you even know dignity when you see it!?

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25-02-2020, 17:04   #5
prawnsambo
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Originally Posted by Mushy View Post
The logo is fine, just wondering what the gold line on the left side is(under what I assume is a green or fairway)
I'm just wondering what gold line you're seeing.
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25-02-2020, 17:07   #6
ThewhiteJesus
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it's awful
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25-02-2020, 17:11   #7
Snotty
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That logo stinks of hundreds of hours of marketing research, focus groups and 100 different requirements that the logo had to meet.

Free set of golf clubs to whatever under 12 year old that can come up with the best logo would have yielded far better
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25-02-2020, 17:29   #8
thewobbler
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It won’t have cost hundreds of thousands.

The logo design will be a relatively small cost in an an overall brand strategy piece, which likely would have involved market research, benchmarking, focus groups, IP research, and alignment with organisational and marketing strategies.

A primary school kid can’t do that.

But then again, instead of paying a company to do all that, they could have gone through a primary school competition, and ended up paying a company to build and manage a website for entries, paid a judging panel (we wouldn’t want golfy mcgolf face, would we), paid an agency to ensure that the logo isn’t a copyright infringement, paid a design agency to take the initial concept and redevise it into multiple shapes and colours for each potential use, and paid the marketing and organisational advisors to realign their strategies to what has arrived.

You can make you own mind up on which is the more effiecient method.
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25-02-2020, 19:13   #9
Snotty
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You can make you own mind up on which is the more effiecient method.
You are assuming the kid comes up with an equally rubbish logo, we are saying the kids logo would probably be better. No argument that there is always a cost to these things, but at least have a descent logo that has some significance
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25-02-2020, 20:24   #10
FixdePitchmark
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Is it about two irregular bodies put together that just don't fit.

A bit awkward considering it is the merging of golf in Ireland


Actually if you laterally invert one and turn upside down
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25-02-2020, 21:49   #11
BigChap1759
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Genuine question.........who or what is Golf Ireland???
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25-02-2020, 22:31   #12
Golfgraffix
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Genuine question.........who or what is Golf Ireland???
The new governing body. The old GUI and ILGU merged.
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25-02-2020, 23:09   #13
HighLine
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It's terrible. Looks like a logo more suited to advertise feminine products. They had once chance to design a logo which succinctly represents golf in Ireland and they blew it. I really hope they go back to the drawing board.
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25-02-2020, 23:46   #14
Snotty
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I really hope they go back to the drawing board.
Very little chance of an organisation like this admitting a mistake and changing it, instead they'll all clap themselves on the back so hard that the sound of it will drone out the golfing public
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26-02-2020, 07:39   #15
Mushy
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I'm just wondering what gold line you're seeing.
Theres a green one on the lines on the left, and the other line. I see now it's not a kinda backwards p as I thought, it's just a second thing of the same image. So fairly terrible on that side
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