I think print based advertising platforms such as the likes of JC Decuax are going to have problems long term. Businesses that want to run ad campaigns, are going to want a higher hit rate with their target audience and that's more likely via digital means.
Originally Posted by Muahahaha
yeah Boeing should have been bankrupt at least a couple of times by now but the US government will always come in with a bailout cheque as they're strategically important to US military interests, its not just passenger airlines they make. Even if it was the US govt is not going to let Boeing fail as it would mean huge transfers of wealth to the EU to buy planes from Airbus.
Interesting call on Sky and yeah I can see Amazon really gnawing away at them in the next decade. Amazon have already dipped their toes into English Premier League and I can see more of the same coming down the line as Amazon pushes for new ways to sell more subs onto Prime. They have much deeper pockets than Sky when it comes to bidding for the rights. They might also offer packages so people can watch the sport they want at a reasonable price rather than Skys 40 quid a month to pay for loads of stuff you dont want.
Both Amazon and Musk are putting thousands of satellites in space to cover the globe in internet, if that eventually gets fast and cheap enough then all the main broadband companies could find themselves in trouble, at least in rural areas anyway.
I'd say it's more likely Amazon are interested in selling Sky an alternative platform to broadcast through, as opposed to ultimately competing against them as a broadcaster. That's why they've been getting into sports broadcasting, it's more of a "Proof of Concept," that streaming can provide high quality broadcasting, while the cloud services are scalable to meet demand. It means, satellite based services aren't going to be where the high quality is longterm. Amazon are able to go from SD / HD / HDR / 4K, with minimal device changes for the user. Where as Sattelite systems, would require quite a bit of work and equipment.
My thinking on this is because Amazon are more interested in being a supply chain system, not the product owner.
They only produce media content, to encourage people to subscribe to Prime Video, who'll then watch other content on the service, or sub to additional services provided through it. Like with Discovery Channel. They encourage Prime users for Delivery and regular deals, so they can attract Vendors to sell through their platform and have access to a target audience for their products.