I was over at someone's house one day and 'xpose' comes on, they were on about "eco leather". For a minute I naively thought oh what's this, are they actually promoting non-animal products? It's not a term I've heard before, so when I heard "eco leather" I was thinking environmentally friendly faux leather. Turns out they were just on about some line of bags that uses natural dyes.
I passed a restaurant another day, on the chalkboard outside was written "sustainable fish". That's kind of baffling since scientists say at the current rate of consumption, the oceans could be empty by 2048.
I guess "humane slaughter" would be another one. Can you think of any others?