People are like sheep...just follow the latest trend given to them by "influencers" and advertising.
Nothing that hasn't been done since the invention of radio/TV commercials.
Have a look outside when Wimbledon is on ... Kids playing tennis, have a look outside when the world cup is on...kids playing football, we are influenced by what is thrown in our faces, OP you chose that hotel, based on ...
A) Images that you found online
B) a recommendation from a friend or online website
C) complete random selection
So then I searched it online and it looked nice so I booked it.