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Vanilla are planning an update to the site on April 24th (next Wednesday). It is a major PHP8 update which is expected to boost performance across the site. The site will be down from 7pm and it is expected to take about an hour to complete. We appreciate your patience during the update.
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The kickstarter adventures of Sólás - solaswatches.com
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Hopefully you didn't click it
(just kidding - with newbie marketing accounts you can only choose to be billed via "pay on shown" - so you seeing the ad means the cost is deducted from the account already).
Glad to hear it looks good - hopefully I can have a separate "as seen on Worn & Wound" slide soon enough too.0 -
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Here's a nice long read/interview with an online publication:
https://www.beansandbezels.com/articles/solas-starlight-watch-release/
Candid questions asked and candid answers provided
- for those who don't want to go from the start of the thread to this post it's a good summary of my goals, thoughts and hopes for Sólás.
As I said to the interviewer - as long as a question isn't being asked maliciously then I'm happy to answer it (if they think their readers would be interested in knowing the answer). I guess the quid pro quo was that they don't censor/edit my answer to fit any particular narrative either.
He put a lot of interesting links into the article too - you can check out the Sea-Gull factory tour I did a few years back (complete with erotic puppetry minute repeaters like those naught Blancpains) - was with MsThirdfox and my mother-in-law who asked me "so these are the kinds of watches you're in to?"
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Like buses - two in one day:
https://wornandwound.com/
Front page of Worn & Wound! And after the kerfuffle about being happy over a "sponsored post" - well I think I'm entitled to be fully happy about this article here 0 -
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Fantastic write up! Just noticed your website and some articles still link to the cancelled GoFundMe with no option to express an interest:
https://www.kickstarter.com/projects/solaswatches/solas-starlight-an-irish-micro-rotor-watch/
Think this is the current one?
https://www.kickstarter.com/projects/solaswatches/solas-starlight-an-irish-affordable-micro-rotor-watch
Doggone it - I thought I picked them all up! - it was a pretty insidious one you picked up - the link's wording was right but redirecting to the old campaign. It was also the only wrong link left so thanks for spotting it! 0 -
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It's on per ad served so blocking it won't necessarily save me any money - it doesn't matter though I think they charge ad servings on the per thousand servings (Cost Per Mille - CPM) - I'm educating myself on a lot of these terms the last while!
Oh and the excitement isn't finished for this evening...
Here's the new short ad for the Starlight (that will probably be getting its own ad campaign on FB/Insta too):
"Feel free to comment, like and subscribe"
Storyboard written by myself and brought to life by a wonderful artist up on fiverr.com0 -
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It's also the last one with the prototype unit.
All future reviews will have the proper production unit model being reviewed. The logo spacing might be important enough on a subconscious level that I'm keen to get the new one being looked at asap (though still getting plenty of "looks CS" - and will do I'm sure). Might check fiverr.com to see if someone might give a "reinterpretation" of blzee font and get a Sólás font (like Hodinkee...just without the extra zeros on the back of my price ). 0 -
It's also the last one with the prototype unit.
All future reviews will have the proper production unit model being reviewed. The logo spacing might be important enough on a subconscious level that I'm keen to get the new one being looked at asap (though still getting plenty of "looks CS" - and will do I'm sure). Might check fiverr.com to see if someone might give a "reinterpretation" of blzee font and get a Sólás font (like Hodinkee...just without the extra zeros on the back of my price ).
Is changing the logo font still something you're considering?0 -
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A minor update - this morning followers on the Kickstarter page have reached above 400.
Also - more than 100 people on the mailing list already.
The main reviews are yet to take place yet - but we're currently in a "good" pre-launch spot with the main push yet to come prior to launch date.
It feels good to be contacted by content creators for once to see if they can get their hands on the watch for a review. But definitely not counting chickens before they hatch or being overconfident - will be treating this launch as make or break for Sólás (because it is - as said before - if this re-launch fails after throwing another 6 grand into the marketing aspect well I'll have a few Starlight prototypes to pass on for some backers who really, really wanted one but I'll be chalking it up to life experience and taking a break from watch projects).
Of course arguably the real task would only begin after the funding portion finishes and the real watch work begins (though that is my natural comfort zone and less of this marketing).
Was speaking to a marketing consultant who happened to be a watch fan - like them or hate them - MVMT/Daniel Wellington etc. are impressive as companies. MVMT was sold for $100 million recently and DW (they stole my name! ) is at $180 million in value. I made the point that they are two really good marketing companies which happen to make watches :P ... marketing hasn't come naturally to me (people might recall me finding it queasy... but the proof is in the pudding - without the extra few grand spent in marketing the Starlight would most likely have died on the vine - now in the last few weeks we had the Starlight featured in the news on W&W).
Well Rolex do spend the same amount on marketing as on their R&D I believe - that might be a good indicator of what a successful "business" needs to do. Thing is - I want to save backers money and just make interesting watches - but if I can't sell these watches then there won't be anything to make 0 -
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MVMT was sold for $100 million recently and DW (they stole my name! ) is at $180 million in value. I made the point that they are two really good marketing companies which happen to make watches :P ... marketing hasn't come naturally to me (people might recall me finding it queasy... but the proof is in the pudding - without the extra few grand spent in marketing the Starlight would most likely have died on the vine - now in the last few weeks we had the Starlight featured in the news on W&W).
Well Rolex do spend the same amount on marketing as on their R&D I believe - that might be a good indicator of what a successful "business" needs to do.
For comparison Tesla has never spent a cent on marketing, yet* they are now the most valuable car company in the world!
* or should I say "because", as they spent all their money on R&D instead :pac:0 -
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Well... not quite. They use social marketing where their fans sell the cars and defend said brand heavily.* Other brands do this. Rolex an obvious one in latter years after a heavy run of traditional marketing particularly outside their traditional markets, where they were already bloody good at marketing. Wilsdorf the founder was a bona fide genius of marketing from the get go. Even the name Rolex was chosen to be easy to remember and pronounce for his anglophone market. That later push was most notably in the US in the 70's, at first off the back of the popularity of sport diving and explorers and the like, while pushing the middle class on the up luxury angle. The difference with Tesla was they focused entirely on that particular sort of marketing which doesn't need the usual conduits to do it.For comparison Tesla has never spent a cent on marketing, yet* they are now the most valuable car company in the world!
*after the initial roll out was aimed at money no object early adopters which gave them their original brand recognition. That and a push through media, at first traditional then much more online.Rejoice in the awareness of feeling stupid, for that’s how you end up learning new things. If you’re not aware you’re stupid, you probably are.
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For comparison Tesla has never spent a cent on marketing, yet* they are now the most valuable car company in the world!
* or should I say "because", as they spent all their money on R&D instead :pac:
Tesla haven't spent money on traditional marketing. Instead they market their cars like tech products, giving free loaners to tech vloggers etc. I'm sure it costs money to do this, but yeah, they aren't buying traditional print and TV ads.0 -
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