Originally Posted by flowerific
I used the latter and it worked out well. They're both around 1299 plus VAT not 600.
I believe auctioneera is a few people based out of Cork or Galway, fair play to them getting in on a bit of nationwide action. Although the Galway or Cork markets are pretty on fire at the moment. The name really went over peoples heads, what they are doing is simple, it takes a few visits to get that they are just bringing good value to the market.
The business model is sound, however relies on google adwords for them to get valuations from their cheap offering, if all the agents start clicking on their ads in Dublin, which I am sure is happening, their conversion rates must be in the toilet on google adwords. As soon as the IPAV members cop that not sure how they can sustain the ad costs. Adwords in an industry with heaps of agents seeing them is not a good mix, most post codes have 8 estate agencys in dublin averaging about 4 staff per agency, all chasing typically 700 to 900 sales per year in postcodes like d12, 22, 9 etc
A top digital guy would probably cost 2 of their salary's but would love to see them succeed. Someone mid level would just do the same tactics they are already doing for customer acquisition
Cheaper listings is a great business model, has to be simple for people to understand, and they really did'nt think out their targeting well at all, which appears little understand of digital strategy.
I reckon they are spending 6k a month on advertising, on google , and have limited costs being a rural agency.
I'm not an agent by the way just watch the market closely.
Auctioneera is a sign of things to come, before all agency's go online in the next decade.
It's cheap, its young owner is 34 with 100% of the share capital, its newly incorporated in march auctioneera ltd 2018 with no accounts filed yet, according to visionnet,
the price register should list the agents that sells propertys with the selling price, that really would give house sellers a better way to choose agents.
It's a sign of things to come with new, younger agents hitting the market, being 36 myself dont see it as a bad thing, but you know selling property is a big deal the public needs full transparency, I would like to see more not from auctioneera but from the whole industry as a whole with many new startup auctioneers.