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Target audience for FB ad

  • 17-09-2019 6:49am
    #1
    Registered Users Posts: 454 ✭✭


    Hi,


    Im putting together a FB add and need some advice on the target audience.



    I want to set it to a geographic area (e.g. Clare) and to include people who have visited my website in the last 6 months (i have the relevant pixels setup).



    If I choose those two criteria will it target BOTH people who live in Clare AND people who have visited the webpage (which what i want) or just specific people who live in Clare who also have visited the website?


Comments

  • Registered Users Posts: 81,223 ✭✭✭✭biko


    https://adespresso.com/guides/facebook-ads-beginner/demographic-targeting/
    Look for
    When creating Saved Audiences, you can narrow your audience with the AND/OR targeting options. The OR targeting means that when you add new targeting options under the same category of targeting, your audience will grow larger. The AND targeting means that a person who’s in your target audience must fall into multiple categories. This will help to decrease your audience size and create niche audiences.


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