I don’t get the reason for having to lie especially when it involves someone’s livelihood, meat is too cheap, when it is priced correctly, I would expect consumption to decrease and herd owners income to increase at least that’s how I hope it happens.
Some people see their belief system as morally superior to others, it’s a slippery slope imo.
But there is no point in meat costing 50% more if the farmer doesn’t get a fair share. The race to the bottom to turn meat into a commodity rather than a premium product has been a big problem. That is why smaller niche butchers with their own liking facilities should always be supported above Tesco and their ilk.