Rushing through Dunne's in Thurles the other evening wondering what to get for the tea when I spotted three Irish mackerel fillets in pepper for €2. Grand says I checking front and back of pack and all seemed legit (Irish product, traceability number, etc.) produced by a company who claimed "four generations of craftsmanship and tradition". I lobbed it into the basket and on an upper shelf I spotted Traditional Blackwater Valley Barbecued Salmon in another packet from the same producer also priced at €2 so I grabbed that as well.
I opened the salmon first and shock horror! - the white label on the back of the packet (which I hadn't checked in the shop) glared up at me accusingly "Farmed West Scotland". Not a big deal you might think but also inscribed on the same label was "Dunnes Stores".
So now my questions:
Was the salmon killed, processed, packed and shipped straight to Dunnes?
Was it killed in Scotland and partly processed and shipped to Cork for final packaging?
Was there any value added to Scotch farmed fish here before being sold by Dunnes?
Quality-waise the mackerel were grand but the skin on the salmon was strangely tough for fish that had, according to the packaging, been barbequed Traditionally in the Blackwater Valley before sale.