Glastonbury 2025

receiving goods or services in lieu of actual monies being transferred for the benefit of advertising and promoting a brand is a textbook definition of sponsorship.
a rugby player getting a car for a year on loan for no cost from a brand is a sponsorship.

you don’t seem to understand that corporate entities spending money on behalf of Glastonbury in exchange for being allowed call themselves the “official Glastonbury beer/telephone network/vehicle and being allowed to publicise these partnerships both on its websites/press releases to the media/on-site in the form of printed glasses or vodafone logo on the official app is sponsorship.
If a brand is allowed slap its logo next to the Glastonbury logo and call itself the official Glastonbury whatever its sponsorship.

Glastonbury receives money in lieu for allowing corporate entities the use of the Glastonbury brand, to advertise its wares to the on-site audience and off site.

to what? Its an interesting discussion.

I used "pint glasses" as I assume people would know that I meant "plastic and/or cardboard receptacles with a measure of approx 568mls". Obviously it's not actually glass being handed out at the main bars all around the site. Kind of embarrassing yourself (as usual) with the "if you had been you'd know that" shtick. I posted photos of the cardboard branded Tuborg and Broklyn cups several posts ago. Dig up stupid.

Likewise, it was Tuborg served at the main bars from 2010 up until 2019, and then the re-launched Carlsberg up until 2023 when they (Carlsberg Group) decided to promote Brooklyn Pilsener as the main bar beer sold on site. Not sure why you're persisting with this "non-attendees think it's Tuborg or Carlsberg" angle, considering I've literally posted links and photos to Tuborg being announced as the official beer, and people at Glastonbury in the Tuborg branded cups.

I posted the the link to the Glastonbury and Carlsberg sites announcements earlier in the thread. Try to read.

You seem to think you're the only person who has ever gone to Glastonbury, yet you didn't know that Tuborg and Carlsberg were the beers being sold on-site for several years. Here's a 2019 thread on efests about Tuborg no longer being the official beer, and regular Carlsberg being the option for that year's festival:

https://www.efestivals.co.uk/forums/topic/229442-carlsberg-tuborg-will-not-be-at-glastonbury-2019/
I guess all those people must be imagining that too and have never been either, eh?

Here's a link mentioning Tuborg as the official beer in 2010:

https://www.morningadvertiser.co.uk/Article/2009/06/10/Glastonbury-signs-up-Tuborg/

So just to be clear:

Tuborg 2010-2017
Carlsberg (2019, 2022)
Brooklyn (2023, 2024)

https://www.somersetlive.co.uk/news/somerset-news/glastonbury-festival-2019-news-carlsberg-2892483

"A new brand has been named as the official lager for Glastonbury Festival 2019.

Tuborg, which has been served from festival bars for several years, will be replaced this year by Carlsberg Danish Pilsner.

The re-branded Carlsberg lager is brewed to a new recipe, and was released earlier this year."

Here's another link:

https://www.thedrinksbusiness.com/2024/03/what-pints-have-glastonbury-headliners-drunk-over-the-last-17-years/

"Brothers Cider has been served at Glastonbury since 1995, when festival organiser Michael Eaves first offered the Somerset brewer a stand at the event to serve only perry-based drinks.

By all accounts pear cider was a tough sell at the time, but sales must have picked up (and Brothers allowed to add apple cider to the menu) as by 2007 Brothers had signed a five-year deal to become the event’s official cider sponsor from 2007-2011, alongside Carlsberg as official beer sponsor, which signed a similar deal for the same time period."

Once more in case you missed it:

"alongside Carlsberg as official beer sponsor"

"Source of payment from any of these corporations" - yeah OK, hang on and I get out a receipt of the wire transfer between Carlsberg Group and GFL. Christ.

Glastonbury would have received money for the official beer agreement with tuborg/carlsberg. Glastonbury would not allow a brand to be official beer without money changing hands.

Glastonbury are receiving goods/services in Lieu that if it wasn’t for vodafone/landrover providing they would have to spend money on. Vodafone probably has spent alot of money installing signal towers /paying to develop and launch the official app. Landrover provided a fleet of vehicles to ferry artists/crew about, if landrover wasn’t providing this Glastonbury would need to hire vehicles to do this essential job.

The Glastonbury app says “presented by Vodafone and had the vodafone logo” that’s providing advertising space for vodafone.
yes Glastonbury is providing brand recognition as it’s allowing other brands associate itself with a world famous brand such as Glastonbury.

a lot of sponsorships are mutually beneficial to both parties. kit sponsorships provide teams with free kits that they would overwise have to buy.
Irish rugby have an official energy drink sponsor, this is mutually beneficial. Irish rugby get sponsorship money and free energy drinks (that they would otherwise have to buy as players need to drink energy drinks.

Anyway, Young's statement was deleted from the website yesterday evening, so perhaps he's potentially back in.

Neiler. Gotta love the man. A one-off. He will rip the place a (v much needed) new one.

Confirmed as headliner:

https://www.instagram.com/emily_eavis/p/DEXQKOLIC4v/

sponsorship monies are not required required to be disclosed separately under international accounting or uk tax law.
the published accounts for Glastonbury disclose total turnover, sales from activities, grants received and interest received as these are required either fr 102 accounting standards or for tax declaration purposes as they are subject to differential tax rates or disclosure in Corp tax return.

The turnover and sales from activities figures are catch all for all businesses and in Glastonbury case would encapsulate all income streams including ticket sales, boutique camping income, trader pitch fees, rebates and sponsorship income etc.

The value of sponsorship figures agreed between private companies is not legally required to be disclosed in any form. Often media publications will be informed behind the scenes of rough figures and publish those. “Aviva and FAI/IRFU agreeing 10 year deal for reported €40m”

last word on it is that you’d have to be a bit dense in this age to think tuborg or carlsberg were allowed call themselves official beer of Glastonbury, be the default beer at key bars onsite, run on packaging ticket competitions for Glastonbury, put there logo on cups etc without significant money changing hands.