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Diageo Launch New Whiskey - Roe & Co

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  • Moderators, Recreation & Hobbies Moderators Posts: 5,760 Mod ✭✭✭✭irish_goat


    Lovin Dublin really annoy me when they publish press releases masquerading as journalism.
    with plans for investment in a whiskey distillery in the once Power Station at St. James’s Gate.

    Which really is nothing short of revolutionary.

    Yeah, opening a whiskey distillery is truly revolutionary. :rolleyes:


  • Registered Users Posts: 26,556 ✭✭✭✭Creamy Goodness


    irish_goat wrote: »
    Lovin Dublin really annoy me when they publish press releases masquerading as journalism.



    Yeah, opening a whiskey distillery is truly revolutionary. :rolleyes:

    LovinDublin are so far up the arse of anyone who'll give them money it's unreal.


  • Moderators, Recreation & Hobbies Moderators Posts: 11,779 Mod ✭✭✭✭BeerNut


    That's going to be quite the drinks tourism quarter: Roe's and Alltech in the morning; Teeling's and the Dublin Liberties Distillery in the afternoon. Finish up with pints at Open Gate.

    Slightly disappointed that they didn't put the distillery on the actual Roe's site, but at least the windmill is on the label. I bet there are Dubs who see that building every day and don't know what it is.


  • Moderators, Computer Games Moderators, Recreation & Hobbies Moderators, Sports Moderators Posts: 16,093 Mod ✭✭✭✭adrian522


    Do we know where they sourced this whiskey (Or what the age is)? Seems like a whole lot of marketing to me, but I'll still give it a try once I get a chance.


  • Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,650 Mod ✭✭✭✭L1011


    After flogging off a genuinely old (albeit not 409) distillery they go fake one up based on lands they've bought. Odd.


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  • Registered Users Posts: 992 ✭✭✭Saint Sonner


    adrian522 wrote: »
    Do we know where they sourced this whiskey (Or what the age is)? Seems like a whole lot of marketing to me, but I'll still give it a try once I get a chance.
    I read somewhere they have been working on the project for 2 years - is there a specific timeframe on maturity of Irish Whiskey? I presume they will be going back to the original Roe formula?


  • Moderators, Recreation & Hobbies Moderators Posts: 11,779 Mod ✭✭✭✭BeerNut


    I read somewhere they have been working on the project for 2 years - is there a specific timeframe on maturity of Irish Whiskey?
    Three years. It's impossible for them to have made this themselves.
    I presume they will be going back to the original Roe formula?
    Going on their beer record, they'll probably try to give that impression without doing any such thing.


  • Registered Users Posts: 9,196 ✭✭✭maximoose


    BeerNut wrote: »
    I bet there are Dubs who see that building every day and don't know what it is.

    I live not far away, always wondered but now I know :pac:


  • Registered Users Posts: 992 ✭✭✭Saint Sonner


    BeerNut wrote: »
    Three years. It's impossible for them to have made this themselves.

    Going on their beer record, they'll probably try to give that impression without doing any such thing.

    What beers have they shown this type of behaviour on before?


  • Moderators, Recreation & Hobbies Moderators Posts: 11,779 Mod ✭✭✭✭BeerNut


    Dublin Porter and West Indies Porter.


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  • Registered Users Posts: 8,295 ✭✭✭n97 mini


    BeerNut wrote: »
    Three years. It's impossible for them to have made this themselves.

    Going on their beer record, they'll probably try to give that impression without doing any such thing.

    Three years is the minimum but it's not good at that age. 5 is where it really starts.

    A lot of new distilleries do things like vodka and gin to tide them over in the early years.


  • Registered Users Posts: 16,759 ✭✭✭✭the beer revolu


    n97 mini wrote: »
    Three years is the minimum but it's not good at that age. 5 is where it really starts.
    .

    That's what the big boys with lots of aged stock want you to believe to be an undisputable fact.

    I've tasted some amazing 3year old whisky.
    I've had spirit that was 18 months in wood and it was just beautiful. I've had new make spirit with more flavour and complexity than some 10 year old whiskey I've tasted.

    There are so many variables, it's not as simple as older is better.


  • Registered Users Posts: 2,114 ✭✭✭noby


    I heard an interesting piece on News Talk about the history of the Roe distillery, I guess inspired by this release.
    Amongst other things they pumped a lot of money into Christ Church in the 1870s to masks or what it is today (for better or worse).


  • Posts: 0 [Deleted User]


    I think there are far too many Irish whiskeys being launched these days.

    Most of them are just becoming 'commodity whiskeys'.


  • Moderators, Business & Finance Moderators, Motoring & Transport Moderators, Society & Culture Moderators Posts: 67,650 Mod ✭✭✭✭L1011


    Where is the differentiation between all the contract products on offer right now, considering they have presumably all come from the three pre-2010s distilleries? Unless there's Alltech or some of the little from Kilbeggan being sold.

    Only so much is likely to have been done in terms of cask types etc in the expectation that there might suddenly be 30 customers banging down the door when its old enough.


  • Moderators, Regional South Moderators Posts: 5,736 Mod ✭✭✭✭Quackster


    adrian522 wrote: »
    Do we know where they sourced this whiskey (Or what the age is)? Seems like a whole lot of marketing to me, but I'll still give it a try once I get a chance.

    I imagine as part of the deal to sell Bushmills to Jose Cuervo, they're being supplied with stock from there and they're surely also buying from Midleton and/or Cooley.


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