Advertisement
If you have a new account but are having problems posting or verifying your account, please email us on hello@boards.ie for help. Thanks :)
Hello all! Please ensure that you are posting a new thread or question in the appropriate forum. The Feedback forum is overwhelmed with questions that are having to be moved elsewhere. If you need help to verify your account contact hello@boards.ie
Hi there,
There is an issue with role permissions that is being worked on at the moment.
If you are having trouble with access or permissions on regional forums please post here to get access: https://www.boards.ie/discussion/2058365403/you-do-not-have-permission-for-that#latest

Digital Generation TV ad. campaigns

  • 05-11-2002 6:45pm
    #1
    Victor
    Registered Users, Registered Users 2 Posts: 78,579 ✭✭✭✭


    I notice that some ad. agencies are organising ad. campaigns across TV channels and networks. I saw the Carlsberg "best nightclub" ad. on 4 different channels simultaneously the other night.


Comments

  • #2
    Makaveli
    Registered Users, Registered Users 2 Posts: 8,503 ✭✭✭Makaveli


    I've noticed this a bit too.
    But what is really annoying, is when, you see an ad on say net2 then you switch to ch4 and it has just come on there. My record for seeing this happen is 3 times. I cant remember what ad it was but I thought I was going insane.


  • #3
    Repli
    Closed Accounts Posts: 3,322 ✭✭✭Repli


    I don't think it's a campaign..
    Just a coincidence.. it doesn't happen too often


  • #4
    chernobyl
    Closed Accounts Posts: 2,682 ✭✭✭chernobyl


    Welcome to the world of fifty something channels anf nothing on...we have it great though..imagine an ad break every 8 minutes or the soon to be introduced:

    "pop-ups" during your favourite program.

    It will only get worse.


  • #5
    mike65
    Closed Accounts Posts: 88,972 ✭✭✭✭mike65


    I don't think it's a campaign..
    Just a coincidence..

    Its deliberate, no question. Marketing does'nt do coincidence...
    The digital only channels are, just to make things worse,
    co-ordinating thier ad breaks more and more so theres no escape.
    Sod it, the remote control was'nt just invented to allow uninterupted slobbiness!

    Mike.


  • #6
    sceptre
    Registered Users, Registered Users 2 Posts: 19,608 ✭✭✭✭sceptre


    Peugeot did this a few years back with the adverts for the something naughty six. MPeople wailing in the background.


  • Advertisement
  • #7
    Dustaz
    Registered Users, Registered Users 2 Posts: 9,046 ✭✭✭Dustaz


    Im fairly sure its just co-incidence.

    In the last year or so, all channels have been showing localised irish ads, whereas with sky, ch4 and UTV we got the NI versions of a lot of ad breaks. Now theres just more chance of seeing the same ads which are in rotation.

    As to the stations timing thier breaks to the same time, thats down to programme formats, they are fairly standard when it comes to buy-ins from America and altho there are differences between an english TV hour and an irish TV hour, the guidelines for where the breaks come are fairly similar.


  • #8
    Victor
    Registered Users, Registered Users 2 Posts: 78,579 ✭✭✭✭Victor


    Originally posted by Dustaz
    Im fairly sure its just co-incidence.
    No I do think there are advanced campaigns being run methinks.


  • #9
    Dustaz
    Registered Users, Registered Users 2 Posts: 9,046 ✭✭✭Dustaz


    ill find out.


  • #10
    sceptre
    Registered Users, Registered Users 2 Posts: 19,608 ✭✭✭✭sceptre


    I've my doubts myself TBH but I'm quite interested in hearing the true story if Dustaz can find out.

    The Peugeot campaign was an organised channel jam - the media went on about it before it kicked off.


Advertisement