Vodaphone Ads - Love 'Em, Loath 'Em?

Cloud

What do you think?

Dustaz

Hmm, both options are a bit strong. I quite like them.

The opener of the campaign (the one with the dandy warhols) was brilliant, it created huge awareness and also jazzed up the brand a lot. and hey, the track was great and that babe was lovely

Of the more recent ones, the flirting one is quite good.

Dustaz

Doh, ive just realised that your talking about the "Average Joe On The Street In Confession Box Campaign"? I wondered why those other ones would produce a love/loath reaction

Those ads are part of a europewide campaign, localised to each region that vodaphone operates in afaik. Theyre not wonderful, and i find myself struggling to remember what they actually advertise (the only one i remember is 90% coverage).

The australian singing girl needs to die. slowly.

Dave

That flirting guy needs to be taken outside and shot.

Although that one where yer man is making all the sounds with his mouth is brillant.

So i'm kind of inbetween.

Thanx 4 The Fish

Fcukin Hate em. Those one on the DART are a bit crap too, picture of mutants with three nipples and stuff...

sceptre

Can't stand the "plonker in confession box" ads.

GF does a nice annoying "how are you" English accent snarl whenever they come on for some reason.

Flirting Guy™ neeeds to be taken out and shot. I'll volunteer.

Mossy Monk

shooting them would be too quick. splash them with sulphuric acid then throw vinegar and salt on them. i hate those ads too, especially the one with the Australians :mad:

daveirl

This post has been deleted.

Scruff

Originally posted by Thanx 4 The Fish
Fcukin Hate em. Those one on the DART are a bit crap too, picture of mutants with three nipples and stuff...

Damn straight! hate seeing those things on the way too and from work. they can put me in a bad mood just seeing them.

Vodafone must be spinning the line "Well, they're raising awareness of the company and increasing the company profile in the public domain"

yeah...the awarewness that they suck ass!
/edit bloody typing is gone to pto /edit :rolleyes:

Mr E

My comment from the "Worst ad..." thread this morning still applies...

I go to the cinema twice a week these days, and at the moment, I feel queasy when I see that beatbox vodafone ad.

I honestly cannot look it at. I look at my popcorn or look at the people around me, but I CANNOT look at the screen.

I'm sure thats NOT the effect the Voda marketing people were hoping to achieve.

Aussie couple - shoot them.

Monkey boys - put them back in their cage.

Flirting guy - twat.

Tattoo boy - Yeah, like he really went to a tattoo parlour and said "I want big black marks all over my body" (it looks like he got a mate to do them with a permanent black marker)

2 girls getting free drinks - quite funny - probably the best of a bad lot.

Guitarist/singer - haven't seen these guys on TV for a while (appearance in the ads has obviously nipped their music career in the bud).

I like the ads with the Dandy Warhols, though....

- Dave.

Makaveli

Originally posted by daveirl
the one is the cinema is terrible. It goes on forever and has got loads of annoying people in it

And then those idiots start singing one more tune at the end of it.
No, there shall be no more tunes you muppets.
These are some of the worst ads going.
"And they said we could dance, woooooooooooo"
Oh just shut the hell up and go back to Australia.

sceptre

Originally posted by Makaveli
And then those idiots start singing one more tune at the end of it.
No, there shall be no more tunes you muppets.

I've been justifying some of the Vodafone adverts (notably the "how are you" campaign) to my family on the basis that they're "advertising us a lifestyle, not a phone service"

Can anyone square the circle for me on this one wrt the new crappy "idiots in front of a camera" campaign?

Dustaz

The fact theres a thread called Vodaphone ads, with people complaing about vodaphone people in vodaphone ads seems like a pretty successful campaign for vodaphone.

Personally i think that ethos of 'If people talk about it, its good , no matter how crap' is a bit **** tho.

So in essense no, i have no idea how it fits in with their corporate campaign. It does enable them to deliver the bread and butter messages with a pretty eyecatching cheap commercial (even if they are ****)

Makaveli

Yeah but just because people are talking about them doesnt mean that they are going to sign up with vodafone.
Although I bet a lot of people on this thread have a vodafone phone.
I do, but had it since Eircell.

Stephen

I have one too - only because it was available cheap on an aib student offer.

BuffyBot

flirting guy - only saw the add for the first time today...and it's the most irritating out of the whole "confession box" series - and thats saying something!

kamobe

Someone mentioned earlier that people talking about ads means they are successful, I'd have to disagree. The whole country laughed at (not with) Eircon and their crappy man-woman ads, and whilst the vodafone ads aren't quite *that* sh|t, they do try.

mirv

I'd have to say the monkey boys and permenant marker tattos adverts were the worst of the bunch. The others were bad adverts, not annoying, aggravating, and murder-inspiring.

If anyone should see the "actors" of these two skits walking down the street, punch them in the face.

Very hard.

Dustaz

The bottom line is that 02 would kill for the brand awareness that Vodafone has. Mind you, it might help if the name of your company gave some hint of the product.

Mr E

I was at the cinema last night, and the vodafone beatbox ad has changed (shock! horror!).

The new version is now about 25 seconds long (instead of over a minute like the original). Now instead of focussing on Mr. Beatbox (with subliminal ugly people every few seconds), we now have a collage of ugly people, with Mr. Beatbox's soundtrack.

I'm not sure which is more disturbing.

At least the new one is over quicker.

- Dave.

seamus

I've admired the marketing guys on this one since we changed over. They seem to be getting the right formula (or close to it). Yes, these ads are annoying, but that's what makes them memorable. If you'll notice at the bottom right-hand corner of each ad, you'll find where it was shot, so certain ones can be selected for certain countries. For example, the worst one with the Aussies was shot in Austria, so in places like here and the UK, it works nicely, "Here is so beautiful, but it's so cold", but in Italy or Spain, it'd be useless, so I admire them on their ability to alter the ads to have the same effect in every country. I'll get back in my box soon......:D. Don't worry, you'll probably see these ads gone quite soon. There is a very fine line between the time when an annoying ad is effective, and the time when it becomes damaging. As many of you said, especially those who go to the cinema a lot, the cinema ones were just getting irritating, and hey presto, they change them. Regardless of how much you hate the ads, the marketing guys know exactly what they're doing. Trust me, we had enough 'brand awareness' workshops on it :rolleyes:

/me gets back in my box

strat

loath them



dont suppose this has anything to do with some a series of ads that might appear on the boards in the near/not so near furure ?

Cloud

No, no, I just hate them too!

oneweb

I really really liked the "How are you?" ads both on tv, and the bus-stop and multisheet posters(there were loads of different permutations of those which was nice). They had a nice "feel good" factor to them. Plus the music was perfect for the job.

These confessioncam pieces of quick-cheap-and-ever-so-annoying ads has indeed raised awareness of the brand, but has been irritating the bejaysus outta me.
Monkeyboys goin on waaay too long...
Those aussies, my gawd. I rarely bother wasting my time or energy getting annoyed with someone, but these just take the sodding biscuit altogether!
Flirty guy (TM, I do believe, lol ) I think is hiding the fact that he doesn't really "get" girls and is ashamed to admit he may be gay (anyone with GayDar able to pick up something on him?)...
Singers, I've heard much better coming from the mouth of a sixty year oul' chain-smoking-since-birth alcoholic
Tattoo guy, probably the least annoying of all, although the tats do only look like permanent marker (as previously mentioned), and there's no decent shot of any of them what with the logo covering up and the split-second camera angle change.

As for the cinematic experience, these places have spent "one meeeleeeon dollahs"* developing and fine-tuning fantastic surround-sound audio equipment for what? Blaring a poxy didgerido(?) soundalike with assorted foreground rubbish, chatter and utter nonsense for what seems like an eternity. Only to hear (as previously mentioned) "ONE MORE TUNE!" at the end of it.
Pity I didn't catch the "How are you?" ads in the cinema instead

*give or take a few million

Wow, that felt good

Silencer

Brand awareness is one thing but not one of these ads would convince me to change from my current network to Vodafone. Surely that's the whole object of the exercise? Since there is very little to choose between the networks why bother?

Nobody gives a damn what network they are on as long as the phone looks cool. Heaven help us.

I think the only benefit from this sales campaign is the increased revenue for the advertising agency that came up with these cockamamie ads in the first place.

OLDYELLAR

hate them really really fu*n hate them!!!they made me want to change networks , those monkey guys should be just assassinated , and that flirting guy , like christ there some shower of dumd bas*ards in those adverts,grrrrrrrr.