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Good old Swedes!

  • 10-07-2002 4:32pm
    #1
    mfield
    Registered Users, Registered Users 2 Posts: 568 ✭✭✭


    Read before opening..

    There is a company in Sweden called locum, which operates medical wards.
    They decided to place an ad to celebrate Christmas and the new year. The
    copywriter at the ad agency said "Why not replace the o in locum with a
    heart?". You know, cuddly and all. See result attached. The coolest thing
    was the comment from locum's boss when the papers interviewed him about the
    mistake. "Ah, well. These things happen. And if it helps to fill our
    maternity wards we don't mind."


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