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Would you like some crack cocaine with your digibox, Sir?

Zaphod · 2005-10-16 18:28:39

"There’s another problem in the air for BSkyB. Sky’s rationale behind their ‘freesat’ offer is that once installed the box offers daily temptations to viewers to trade up, either to Sky’s ‘big basic’ or premium services. Dawn Airey, Sky’s programming head, described it as pay-TV’s equivalent of “crack cocaine”." Taken from…

16-10-2005 6:28pm

#1

Zaphod

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"There’s another problem in the air for BSkyB. Sky’s rationale behind their
‘freesat’ offer is that once installed the box offers daily temptations to viewers to trade up, either to Sky’s ‘big basic’ or premium services. Dawn Airey, Sky’s programming head, described it as pay-TV’s equivalent of “crack cocaine”."

Taken from an article in Satellite Magazine about HDTV and Freesat developments in 2006. Download issue from here:
http://www.satmagazine.com/

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Comments

#2 16-10-2005 7:09pm

DMC

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Blimey. Nag factor x 10000.

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