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The Indo & the Free Book

Brendan552004 · 2005-09-19 10:28:00

What is the marketing plan behind the Indo giving out a free book with their Saturday edition?. The book must cost more to print than the cover price of the newspaper.

19-09-2005 10:28am

#1

Brendan552004

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What is the marketing plan behind the Indo giving out a free book with their Saturday edition?. The book must cost more to print than the cover price of the newspaper.

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Comments

#2 19-09-2005 10:38am

danniemcq

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well you have to take into consideration all the ads etc that are in the paper itself. besides with a "quality" paper like the sindo they need all the help they can get!

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#3 19-09-2005 10:43am

Calibos

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Its a series of books and only the first one was free. They hook you with the first one and thereafter the rest of the books in the series are €4.99 each

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#4 19-09-2005 8:59pm

smiaras

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