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Rolex Price Increase 2025

  • 02-01-2025 7:49pm
    #1
    Registered Users, Registered Users 2 Posts: 2


    Price increases have already been implemented by Rolex AD's from 1st January. Aside from the fact that almost all models are still 'exhibition pieces', any watch containing gold (Datejusts, Day-Dates, Daytonas, GMT's etc.) have been subjected to increases of up to 14%. Increases in gold prices being the reason given. Steel variants have had a lesser price increase of roughly 3% depending on model. What is the feeling now regarding demand, waitlists, grey pricing for 2025? Personally, I feel that Rolex demand will continue to outweigh availability and grey prices will continue to remain well above RRP for most models. Amazing that it is virtually impossible to lose money on a Rolex (assuming you purchase well!) which obviously adds to the demand



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