Interesting new car dealership promotion campaign in Galway,

harmless

I saw this image on twitter today and have not seen anything like it before. Basically the idea is just to leave new car models in scenic locations, this one was Salthill.

The contrast of modern car models with the athletic ocean and stunning peaks of the Burren mountaintops in the in the background is stunning.

I'm so impressed I'm seriously considering a Mazda cx-60 as my next car, it's the type of vehicle I need so why not?

Do you think this will take off and be a common marketing strategy and what location would you use if you were working in marketing for a car dealership?

Del2005

Great idea to park illegally.

colm_mcm

I hope Mazda rustproof their cars better than they used to 😂

harmless

https://www.boards.ie/discussion/comment/119924331#Comment_119924331

I believe there is a by-law that permits it in this area, it's about 250m from the Garda station. I frequently pass this statation and the footpaths outside are always filled with cars.

harmless

https://www.boards.ie/discussion/comment/119924351#Comment_119924351

Less than €100k worth of cars, very small money in marketing terms :)

Inviere

If I'm in the market for a car, it'll be the car/reputation/value/features I'll be looking at. An ocean, mountain, or waterfall won't make any difference...in fact, I'll probably just scroll past it because it because it will appear as bland and generic as every other ad I scroll past several times a day.

bazz26

I don't get it, what exactly is Mazda's USP with this?

I just don't see why anyone would be urged to buy a particular car based on a backdrop photo. Would it make any difference if it were 2 Dacias parked at a concrete promenade on a typical Irish grey autumn day?

Buddy Bubs

I've done this myself selling my own car and I'm not in any shape or form a clever marketer nor in the car industry. Not salthill but in a nice wooded area in a local beauty spot.

farmingquestion

Is this not less about the view and more about the number of eyes that will see it?

There's often been cars parked outside my local tesco with finance details etc. on it with no dealership near by.

iwillhtfu

Not a massive leap from the young lads selling their low and slow passats. posting pics of it half parked in water. No idea what the thinking was their but she coooos laaaaddss 🙈😂

Would make sweet FA difference but kind of fitting that a makey up jeep is doing the type of off roading they'd be accustomed to.

elperello

It's brand visibility.

You will often see cars in airports or shopping centres for same reason.

bucketybuck

https://www.boards.ie/discussion/comment/119924370#Comment_119924370

Are Windsor good to work for?

Hope your marketing campaign goes well. The unique concept of putting cars on display is very interesting.

Atlantic Dawn

The lack of knowledge of the damaga sea water does to cars would make me give such a business a wide berth as I'd assume they were incompetent.

harmless

The world has truly gone mad, does every minor transgression need a public social media apology? As said there are no legal consequences to parting on the generously large footpaths on the prom. Who would have issue with this?

https://twitter.com/WindsorMotors/status/1596072942756052992

bazz26

Social media can work both for you and against you - schoolboy error there in today's everybody gets offended world.

Atlantic Dawn

One of them got ticketed, you would want a good bow line out on them if you had them there this evening 😂

https://twitter.com/FHmediastuff/status/1595851886342684675

harmless

https://www.boards.ie/discussion/comment/119925025#Comment_119925025

I have never received a parking ticket before. I'm impress how polite the message left on the wipers is.

bucketybuck

https://www.boards.ie/discussion/comment/119925500#Comment_119925500

Why did you pretend you saw this on social media when in fact you are just a shill trying to pimp your little marketing idea?

Did you inform Boards.ie you were using their site for advertising?

Citizen Six

https://www.boards.ie/discussion/comment/119924897#Comment_119924897

They weren't legally parked there.

harmless

https://www.boards.ie/discussion/comment/119926019#Comment_119926019

Are you sure? Like I said, I pass the Garda station in Salthill frequently, full of cars on the footpath everytime right outside the door of the station.

PsychoPete

https://www.boards.ie/discussion/comment/119930307#Comment_119930307

Just because everyone else does it, it doesn't make it right

Seth Brundle

https://www.boards.ie/discussion/comment/119930307#Comment_119930307

That is like many garda stations but this does not mean that it is legal. It is very common to see gardai parking in a manner that would be illegal for everyone else but they bend seem to the Road Traffic Acts as far as they can go.

magicbastarder

https://www.boards.ie/discussion/comment/119924365#Comment_119924365

any link to the by-law?

i ask because a by-law allowing people to park on footpaths would have to supersede national legislation which forbids parking on footpaths. and the council don't have the authority to do that, unless i'm mistaken.

magicbastarder

anyway, it's clear that the OP is joking.

galwaytt

https://www.boards.ie/discussion/comment/119924658#Comment_119924658

by your measure then you could never visit Salthill, or indeed most of Ireland if that's your worry. How do you think the entire city, and Knocknacarra and it's 25,000 inhabitants manage ?

You do realise the Prom isn't covered by the tide, like ?

coylemj

It's illegal to park a 'for sale' car on a public road. The regulation is there for a very good reason - in some towns and suburbs you'd have a backstreet dealer with little or no forecourt and the council doesn't want him clogging up the adjacent streets with his 'for sale' fleet.

Atlantic Dawn

https://www.boards.ie/discussion/comment/119931928#Comment_119931928

Yes pass by the place many times, it's the spray from the sea on that rough day I was talking about, comes over at high tide when there's strong wind.

harmless

https://www.boards.ie/discussion/comment/119930446#Comment_119930446

These are not Garda cars and it is far too many for it to be private cars of the members of the force. For some reason close to the station is the foothpath to use if you wish to avoid a ticket. If it is a not a by-law then I would be unsure what technacalaty these cars owners are using to avoid a ticket.

Furze99

Harmless by name and harmless by nature :)

Citizen Six

https://www.boards.ie/discussion/comment/119932563#Comment_119932563

Gardaí that aren't bothered enforcing the law. Happens all the time.

harmless

https://www.boards.ie/discussion/comment/119933209#Comment_119933209

Maybe out in the sticks but not in a city like Galway. It's a very different job now with data records for everything. Drew Harris is a slave driver too IMO.

Citizen Six

https://www.boards.ie/discussion/comment/119933822#Comment_119933822

I don't think you really know how the Gardai work to be honest.

For Forks Sake

Take a spin up to Athlone OP, your head is going to explode when you see that Athlone Audi have managed to get an A3 inside a shopping centre.

🙄

Buffman

https://www.boards.ie/discussion/comment/119924897#Comment_119924897

It's hard to see from their well cropped photos and faded road markings, but they're actually parked on a cycle path/footpath and double yellow lines and pretty much on top of a pedestrian crossing. It's fair to say it's hardly a minor transgression.

They actually could have easily parked legally a few meters down the road but then maybe the 'photo op' wouldn't have been as good.

Recent streetview of the spot:

https://goo.gl/maps/1qvmdd7zSU9TTMFaA

beachhead

https://www.boards.ie/discussion/comment/119924365#Comment_119924365

Most likely garda owned cars.It's not uncommon to see personal cars abandoned in all sorts of positions when there is no space inside the boundary of the stations all over the country.

In regards to harmless posting above,the law is that if you pass over a double or single yellow line to park on a footpath then you are committing an offence.Don't know the line marking at the location in Salthill

harmless

https://www.boards.ie/discussion/comment/119936523#Comment_119936523

Interesting. In some countries it's even illegal to park on a foot path at all(even two wheels) despite what markings are on the road. We are lucky that Ireland has a strong car culture.

Seth Brundle

https://www.boards.ie/discussion/comment/119936153#Comment_119936153

There is a difference between a private company (Audi) paying another private company (Athlone SC) for advertising space in their property and a private company (Mazda) not giving a toss about the public and ilegally dumping their shiteboxes on a footpath causing inconvenience to people walking and wanting to cross a busy road.

bucketybuck

https://www.boards.ie/discussion/comment/119936886#Comment_119936886

I think he was making the point to the marketing graduate OP that dealers have a long history of displaying cars in scenic locations. There was absolutely nothing unique about the gimmick they think they invented.

AndrewJRenko

https://www.boards.ie/discussion/comment/119933822#Comment_119933822

Have you look through the photos on this account, and tell me again how well parking laws are enforced in Galway City;

https://twitter.com/GalwayCityCars/media

harmless

https://www.boards.ie/discussion/comment/119937161#Comment_119937161

I know it happens but most of them end up with a ticket.

What do you think would make Galway different from the rest off the country?

Seth Brundle

@harmless: I know it happens but most of them end up with a ticket.

Are you for real? The reason it happens so much every day around the country is exactly because it goes unpunished by the gardai and councils. You would need to be very unfortunate to be ticketed.

AndrewJRenko

https://www.boards.ie/discussion/comment/119938011#Comment_119938011

Why would you think that most of them end up with a ticket? If there was a vaguely realistic chance of being caught, people wouldn't persist in parking illegally, day in, day out.

Henry Ford III

https://www.boards.ie/discussion/comment/119932563#Comment_119932563

Does advanced "morkeshing" like that include spelling technicality correctly?

harmless

https://www.boards.ie/discussion/comment/119938213#Comment_119938213

Scarlet for me.

blueskys

The OP is a classic west of Ireland gombeen wide boy trying to sell a few cars any way he can. Which is fine but this photo opportunity is an illegal stunt which is also crass and dangerous for both cyclists and pedestrians. I have never seen cars parked on the prom in this manner, no matter what the op claims.

magicbastarder

https://www.boards.ie/discussion/comment/119938191#Comment_119938191

course he's not for real. reread the opening post.

https://www.boards.ie/discussion/comment/119924658#Comment_119924658

You must be scared stiff every time you drive near the coast/visit the seaside.

Great bit of advertising, the ticket is the icing on the cake.

Ficheall

https://www.boards.ie/discussion/comment/119938344#Comment_119938344

Not great advertising for the marketing degree of whatever university or technological university the OP graduated from.

https://www.boards.ie/discussion/comment/119938385#Comment_119938385

Am I missing something? Are you saying the op works for the dealership?

Considering the object of marketing is to get people to recognise your product before considering whether to buy it, it would seem that any publicity related to this, even the ticket, is good publicity. I suspect the irony of Grainne the twit publicising the fact that one got a ticket is lost on her, €40 for that type of publicity.

harmless

https://www.boards.ie/discussion/comment/119938401#Comment_119938401

I don't think you should be calling Grainne a twit even if you do have a valid point. Do you know why she cares about this issue?

harmless

https://www.boards.ie/discussion/comment/119938282#Comment_119938282

That's part of the ingenious. Two wheels up on it, very common. Four wheels like this is very unusual.