GoLoud Cash Machine

[Deleted User]

Incidentally when Spin1038 first launched in 2002, they claimed their target market was 13/24 yos (50% of that audience wouldn't be allowed to gamble) However a quick look at their website and I see that their claimed target market these days is simply "20 somethings".

radiotrickster

Going off topic for a second here but is there a way to see what requirements are set out in a license for each station? So many stations have veered (eg Sunshine’s music policy) that it would be interesting to see if stations are holding up their promises. Like is it in Spin 1038’s license agreement to target 13-24? It would be interesting to know.

I saw a video of the cash machine winner today though and I was very happy for her. Whatever about the regular promotion of the competition across stations, you can’t argue that it’s not great radio hearing a call like that.

DBK1

https://www.boards.ie/discussion/comment/120152713#Comment_120152713

I don’t think it makes a difference, what young people listen to the radio anymore anyway?

hold my beer

https://www.boards.ie/discussion/comment/120154090#Comment_120154090

Kids would hear it in cars. I'm sure lots of people also have radios on at home, including me.

DBK1

https://www.boards.ie/discussion/comment/120146015#Comment_120146015

Bauer must be following this thread, the call went to voicemail today 😂😂

sydthebeat

https://www.boards.ie/discussion/comment/120154683#Comment_120154683

but thats not targeting an audience.

in the 20 years since spin said that its target audience was 13-24 'radio listening' has changed immensely, as had tv viewing.

Ive 5 kids, ranging from 28 to 14, i can honestly tell you that none of them would be in anyway regular radio listeners. during car journeys its either spotify or podcasts. For the younger ones they couldnt even tell you the names of five stations available in ireland.

Cartman78

Stopped listening to radio pretty much in recent years but even the odd bit I tune into lately it's wall to wall Cash Machine.....the promo for it gets more prominence than news and weather ffs.

It's a glorified Ponzi scheme....a tiny amount of "contestants" will win big but large swathes of people be struggling with their phone bills at the end of the month I suspect

NIMAN

Fools and their money.

I have more or less stopped listening to today fm now. The amount of talking done about the CM is out of control. Incessant.

Sheep Shagger

Funny how they call it the 98FM cash machine when it is cross station.

L1011

https://www.boards.ie/discussion/comment/120150076#Comment_120150076

They don't get anywhere close to €2 a text to begin with, and it will be far more than 10% taken as profit from what they do take.

Declan A Walsh

https://www.boards.ie/discussion/comment/120184833#Comment_120184833

The other Bauer Media owned stations are doing that too. Newstalk use a voiceover announcing "the Newstalk Cash Machine". Barry (Dunne) is sometimes mentioned on Newstalk but they never reference the fact that he is on 98FM.

SimpleDimple

https://www.boards.ie/discussion/comment/120150258#Comment_120150258

I emailed and asked this but never got a reply

Muller1991

https://www.boards.ie/discussion/comment/120184833#Comment_120184833

I enter the odd time, I wouldn't like my face plastered on their social media if I won it.

Dub13

Matt Cooper seems to be the only one I have heard who does not seem mad keen on it when he is talking about it/ plugging it.

radiotrickster

https://www.boards.ie/discussion/comment/120206475#Comment_120206475

I’m not being snarky. Does Matt ever sound keen on anything? 🤣 I’ve genuinely never heard him sound overly enthusiastic on anything

Dub13

Haha, well there is that as well. But I do think he is well aware of the oxymoron that this issue is.

dinneenp

https://www.boards.ie/discussion/comment/120206490#Comment_120206490

When he's talking about Cork or music.

plodder

https://www.boards.ie/discussion/comment/120150258#Comment_120150258

I question that idea that the competition would fall apart if contestants knew what the odds really were. Lotto players know what the odds are, and they are very poor on paper, but it doesn't stop people playing. What you don't know with the Lotto is how many other people have the same numbers as you, but with the big prizes you're still going to win a lot of money if you have the numbers. And with match 3 or 4, the prize levels are fairly consistent. And the lottery publishes annual sales figures as well.

BPKS

Cash machine was replaced by a €2 a text competition for a holiday over the long weekend.

I think I also heard that there is only one prize this week, 75k on Friday. This will probably be the way they will operate it from now on as maybe too much was being won and they weren't making as much out of it as anticipated.

Breezy_

https://www.boards.ie/discussion/comment/120216367#Comment_120216367

They do the weekly draw on bank holiday weeks for some reason

NIMAN

No harm., but todayfm is chock full of competitions.

It's a pain to listen to.

Quizzes for trips to this hotel, that hotel, so many shows feature a competition of some sort.

KReid

Unlikely, I suspect the amount avaialbe to win is derived from the previous amount they earned on winnings. Its the only logical way to operate it. I suspect its made a tonne of money for them.

Quite possible it will move to a once a week draw for bigger cash one day. It sounds bigger if they give away 120k on Friday as opposed to 20k a day.

NIMAN

It's not a new business model they are using, as others have mentioned Bauer stations in the UK have done similar.

So whatever worked for them before, they'll just copy it for ireland.

plodder

https://www.boards.ie/discussion/comment/120218260#Comment_120218260

I think they will exploit the law to the full extent wherever they happen to be. I think I mentioned before the Bauer stations have an online free entry procedure in the UK. They are probably doing that to avoid being regulated as a lottery. Even that limitation doesn't apply here.

Sheep Shagger

Another winner today...

Breezy_

They played the wrong tape today. They played yesterdays cash machine. I'd actually thought it was live as the presenters talk over it and lead into it....

So when do they call somone?? 3.15pm?

And then play it at 3.35pm?

stronglikebull

I spotted that immediately today when Barry said about it being a Monday roll-over as it was what he had said yesterday. Turns out it was actually won and they played the call a bit later. The call is not live as Barry wouldn't be able to interact with presenters across multiple stations, plus I'd say they have to get quite a bit of detail from the winner and go through terms etc and would want that done before it goes public.

I'd say each station/presenter would have canned "thank you" messages that they play on each station to make it look like an interaction. I reckon the call is placed by about 3:10PM. One winner a couple of weeks back said she had only entered about 10 minutes before she got the call, and since it closes at 3PM it couldn't have been much more than about 3:10.

dastardly00

https://www.boards.ie/discussion/comment/120206475#Comment_120206475

Pat Kenny is definitely not keen on The Cash Machine

raclle

When this first came out I used to enter it religiously but now I'll only enter if its a huge amount. I presume most people have copped on its just as hard to win as the lotto and the numbers have dwindled?

matrix mick

https://www.boards.ie/discussion/comment/120243118#Comment_120243118

I doubt there 10 million playing the cash machine.