Dublin City FM Listener Figures

real rocker

Dublin City FM claims 52% increase in listeners
By IE Staff December 8, 2020 - 12:23 pm
New figures released today by Kantar show that Dublin City FM has increased its total number of listeners by 52% during the year with 250,000 tuning in, up from 132,000 year on year.

The station’s drivetime show, LiveDrive also saw an increase of 65% with 206,000 commuters, a jump from 135,000 in the previous year.

The show, a joint venture with Dublin City Council, broadcasts twice a day from 7-10am and 4-7pm live from the D.C.C. Traffic Control Centre on Wood Quay in Dublin City Centre and saw over 173,000 people listening in the morning with 155,000 in the evening to get their traffic news.

Mick Hanley, CEO of Dublin City fm said “We are delighted to announce these new listenership figures for the station. In what has been a difficult year for so many, it is amazing to see more and more people find comfort in radio.

“Our volunteers, with the help of the small team here at Dublin City fm, have ensured we continued to broadcast throughout the year bringing our listeners unique programming, unheard on the airwaves anywhere else in Ireland.

“It is also encouraging to see our traffic programme LiveDrive continue to grow and we look forward to continuing this service into 2021 and beyond.”

Declan A Walsh

real rocker wrote: »

Dublin City FM claims 52% increase in listeners
By IE Staff December 8, 2020 - 12:23 pm
New figures released today by Kantar show that Dublin City FM has increased its total number of listeners by 52% during the year with 250,000 tuning in, up from 132,000 year on year.

The station’s drivetime show, LiveDrive also saw an increase of 65% with 206,000 commuters, a jump from 135,000 in the previous year.

The show, a joint venture with Dublin City Council, broadcasts twice a day from 7-10am and 4-7pm live from the D.C.C. Traffic Control Centre on Wood Quay in Dublin City Centre and saw over 173,000 people listening in the morning with 155,000 in the evening to get their traffic news.

Mick Hanley, CEO of Dublin City fm said “We are delighted to announce these new listenership figures for the station. In what has been a difficult year for so many, it is amazing to see more and more people find comfort in radio.

“Our volunteers, with the help of the small team here at Dublin City fm, have ensured we continued to broadcast throughout the year bringing our listeners unique programming, unheard on the airwaves anywhere else in Ireland.

“It is also encouraging to see our traffic programme LiveDrive continue to grow and we look forward to continuing this service into 2021 and beyond.”

I think Livedrive has been one of their major successes because of its uptodate traffic reports. It's very useful, in particular for car drivers. You would have thought, though, that for much of this year of all years, certainly since March until this month what with all the shopping, it was a bit less vital. Livedrive tends to have a more eclectic music selection in between the traffic reports. I have not listened to it for quite a while. I must give it a whirl again.

Is there any data on how other programmes in the schedule are doing?

Expunge

Ha ha ha ha ha!!!!!
What a crock of shoite!

250,000 listeners. What.. per day, per week, per month?

Up 52 per cent. C'mon.

I think we'd like to see some methodology from Kantar.

Is it a diary recall survey like the JNLR?

In a year when the country was shut down for periods of time, Live Drive increased it's listenership by that much?

The releasing of such 'research' as a piece of PR jacks paper like that is simply an insult.

The John Greene Show

It's like when Spirit Radio claimed to have 540k listeners 🙄

L1011

Any non JNLR listenership figures are going to say whatever the station wants them to - one master to satisfy alone for the survey agency.

I'd expect their listenership actually crated this year with lockdown and still far less traffic than before = less traffic jams and no reason to listen.

206k for the evening Live Drive would put them #1 in Dublin and you would be running to the JNLR to join and get reliable stats if you even vaguely believed that.

Lord Nelson

L1011 wrote: »

Any non JNLR listenership figures are going to say whatever the station wants them to - one master to satisfy alone for the survey agency.

I'd expect their listenership actually crated this year with lockdown and still far less traffic than before = less traffic jams and no reason to listen.

206k for the evening Live Drive would put them #1 in Dublin and you would be running to the JNLR to join and get reliable stats if you even vaguely believed that.

I'd be amazed if 206,000 people have even heard of Dublin City FM let alone listen to it? Then again, what do I know...

Expunge

I would be interested to know how much money was spent on that research from Kantar.
I'm guessing money is tight in an outfit like that.
I would imagine it would have been better spent elsewhere.

The commissioning and quoting of this research reduces the CEO and board members of Dublin City FM to the level of jokers in this posters eyes.
Amateur in every way, it would seem. They'll be running RTE next, if they're not careful.

It must be frustrating for the volunteer programme makers there to see this sort of clowning going on.

radiotrickster

Lord Nelson wrote: »

I'd be amazed if 206,000 people have even heard of Dublin City FM let alone listen to it? Then again, what do I know...

Could it be they meant that many people listen over the entire year? That’s about 500-600 people a day.

Expunge

radiotrickster wrote: »

Could it be they meant that many people listen over the entire year? That’s about 500-600 people a day.

According to the advertising page on their website www.dublincityfm.ie they are giving the number as a 'listened to yesterday' figure.

Losty Dublin

This is not the first time that they have released figures from Kantar that literally defy belief. They had want to be very careful here as using crass, loose, boiled or poorly researched survey results can only be seen to undermine the JNLR as a whole

https://fb.watch/2gqqxIfoqw/

radiotrickster

Expunge wrote: »

According to the advertising page on their website www.dublincityfm.ie they are giving the number as a 'listened to yesterday' figure.

This gave me a chuckle.

Maybe I’m a little too far out of the city, but the only people I know who know of DCFM are radio people, and the only people I’ve ever heard say they listen to the station are those involved at the station.

Edit: I really would love to know how this was calculated. I wonder if people confused Dublin City FM with another Dublin station like FM104 or 98, and said they listened.

Harry Palmr

Did they ask people on the street outside the studio building door and then extrapolate that number for the entire population of Dublin?

gandalfio

I listen every day as do a number of my friends. It is the only radio station that plays decent music, especially since the demise of Phantom/TXFM.

Losty Dublin

Harry Palmr wrote: »

Did they ask people on the street outside the studio building door and then extrapolate that number for the entire population of Dublin?

If anything they asked people inside the studio building door.

testarossa40

gandalfio wrote: »

I listen every day as do a number of my friends. It is the only radio station that plays decent music, especially since the demise of Phantom/TXFM.

This...


Incredible amount of supercilious hate in this thread...

Expunge

Ah now, hold on a second.
Not one comment has been made on the quality of the programming on the station.
It is justifiable criticism of the commissioning and publication of listenership research so out of synch with the industry standard research, the JNLR.

There is no doubt that Dublin City FM is an important part of the radio landscape in the capital but it's just not credible that it has mass market appeal, as is suggested by their publication of their own research.

It puts the management and board of the station in a very poor light in the eyes of people with even a passing knowledge of the radio industry in this country.

Derision for that, not for the programmes or programme makers.